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Join us in Madrid as a Retail Marketing Supervisor, where you'll drive the implementation of Disney Consumer Products' global retail marketing strategy across EMEA and Iberia. Collaborate with retail teams, energise product launches, manage media campaigns, and champion the DCP Franchise. Bring your creativity and teamwork to a role that values innovation and inclusivity every day.
Job Responsibility:
Contribute to shaping the local strategy for DCP franchises by adapting the EMEA DCP approach for the Iberian market, and provide support for the implementation of Retail Marketing strategies in a collaborative manner
Plan and develop impactful marketing campaigns designed to achieve sales targets set by the Company and Key Account Managers, by delivering commercial campaigns across diverse retail settings, including promotions, pop-up experiences, permanent spaces, and a variety of in-store initiatives that welcome all audiences
Ensure marketing campaigns are delivered effectively, working closely with all participating teams in accordance with the Company’s marketing business plan, overseeing the workflow for projects that span print, online, and social media, and fostering an environment of open communication and mutual respect
Guarantee that all campaigns are measured, with results shared widely, and that best practice learnings are captured in case studies and incorporated into future campaigns to enhance knowledge and understanding of various channels and growth opportunities, supporting informed marketing investment decisions for everyone involved
Facilitate coordination and generate synergies with other Lines of Business (Studios, Disney+, Disney Destinations, Disney Media Networks, Integrated Marketing, etc.), and collaborate inclusively with the wider Marketing teams of our main licensees to create synergies and maximise the reach and impact of our campaigns and investments
Provide timely and accurate information to all internal and external contacts in the documentation required to support new product lines and promotional programmes, ensuring accessibility for all stakeholders
Collaborate closely with the Creative team, leading campaign briefings for agencies to meet deadlines and uphold Disney guidelines, quality, and brand standards at retail level, ensuring consistency and effective integration across broadcast, print, and online platforms accessible to all communities
Build and nurture strong, supportive working relationships across the Company and its partners, in order to enhance the communication of our promotions and contribute to Disney’s sales growth, while welcoming diverse perspectives and backgrounds
Support the Retail Portuguese Team by sharing promotional initiatives that may also be relevant and beneficial for their market, encouraging cross-cultural collaboration and inclusivity
Introduce fresh thinking and innovation to the team by staying up to date with technological advancements and new marketing/trade trends, and proposing exciting activations for our franchises that engage and welcome all
Requirements:
Strong experience in Trade Marketing in a related multinational consumer products company
Good background in product knowledge and industry experience a plus
Knowledge of the retail landscape & retail tools
Excellent analytical, communication and presentation skills
Degree in Business Administration, Marketing, Advertising or related discipline
Fluent in English
Excellent organizational & prioritization skills to work independently and manage projects with many moving parts
Computer knowledge (Office, Photoshop, etc.) and Mac
What we offer:
Reasonable accommodation for individuals with disabilities