Retail Marketing Manager

• Monitor, analyse and optimise dealer network performance using key retail KPIs including sales conversion, lead-to-sale ratios, stock turnover and aftersales penetration
• Identify performance gaps across the network and develop clear, data-driven recommendations to improve commercial outcomes
• Lead and support retail performance improvement initiatives aligned with broader commercial and brand strategy
• Translate central strategy into practical, market-specific dealer actions and execution plans
• Partner with Regional and Area Managers to review dealership performance, challenge underperformance constructively, and identify growth opportunities
• Evaluate and track the effectiveness of local action plans, ensuring outcomes are measurable and aligned to commercial objectives
• Develop and maintain automated reporting tools and BI dashboards to improve visibility and decision-making
• Conduct competitive benchmarking and luxury retail analysis to identify best practice and performance improvement opportunities
• Own and support aftersales and lifecycle marketing initiatives in collaboration with CRM and customer teams
• Support rollout of national and local marketing campaigns at dealer level, ensuring consistency with brand standards
• Develop dealer marketing toolkits to enable consistent and scalable local activation
• Oversee demo vehicle strategy and utilisation in line with commercial objectives and customer experience standards
• Manage and review dealer marketing investments and ensure compliance with visual merchandising and brand guidelines
• Implement dealer performance scoring and reporting systems to improve transparency and accountability
• Conduct dealership audits and mystery shopping to assess customer journey, compliance, and retail execution standards
• Support onboarding and ongoing development of dealers to ensure alignment with brand expectations
• Foster strong engagement across the dealer network and promote a performance-driven culture

• Demonstrable experience in retail marketing, dealer network management, automotive, or luxury brand environments
• Strong analytical capability with the ability to interpret data and translate insight into commercial action
• Experience working with BI tools such as Power BI or Tableau, alongside advanced Excel and PowerPoint skills
• Proven ability to influence and engage senior stakeholders in a matrix or international organisation
• Experience delivering marketing or performance improvement initiatives in a fast-paced commercial environment
• Understanding of CRM, customer lifecycle marketing, and retention strategies
• Strong communication skills with the ability to present complex data in a clear and compelling way
• A degree in Business, Economics, Marketing, Data Analytics, or equivalent professional experience
• Fluency in English
• additional European languages such as German or French would be advantageous
• Demonstrable experience gained in progressively responsible roles within a relevant commercial or retail environment

Additional European languages such as German or French

• 25 days’ holiday plus bank holidays
• Pension scheme access
• Annual bonus - non contractual
• Private Healthcare
• Access to the Employee Car Ownership Scheme
• Group income protection based on length of service
• Family Friendly policies
• Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT