Retail Marketing Manager

• Lead execution of retail marketing campaigns across direct mail, email, SMS, paid media, and digital channels
• Manage end-to-end campaign planning, including audience segmentation, creative development, and performance tracking
• Support product launches and promotions, ensuring strong go-to-market execution and brand consistency
• Oversee direct mail programs, including vendor coordination, timelines, list management, and post-campaign analysis
• Collaborate cross-functionally with internal teams to align marketing efforts with sales and merchandising goals
• Drive customer acquisition and audience growth, including mailing list expansion and retention strategies
• Partner with external vendors (agencies, printers, media partners) to deliver high-quality marketing assets
• Monitor campaign performance and optimize based on KPIs, ROI, and engagement metrics
• Assist with budgeting, reporting, and day-to-day marketing operations

• 5–7+ years of experience in retail, DTC, or product marketing
• Proven success executing multi-channel marketing campaigns (direct mail, email, paid media, digital)
• Strong experience with direct mail and catalog marketing programs
• Data-driven mindset with ability to analyze performance and optimize campaigns
• Experience with CRM tools (Salesforce or similar) and audience segmentation
• Strong project management skills with ability to manage multiple campaigns simultaneously
• Familiarity with Amazon Retail or similar retail marketplace environments is preferred
• Experience working with vendors and managing marketing production workflows

Familiarity with Amazon Retail or similar retail marketplace environments is preferred

• medical, vision, dental, life and disability insurance
• 401(k) plan