Retail Marketing & Communications Manager Job at G-Star Raw (Amsterdam)

Job Description

As a Retail Marketing & Communications Manager, you play an essential role in ensuring effective communication within our retail organization. You are responsible for developing, implementing, and overseeing all communication between HQ and European Retail stores, managing in-store marketing materials, and building a best-in-class retail training program. You will work within the Retail team, collaborate with multiple disciplines across the company, and report to the Retail Director.

Job Responsibility

Develop, implement, and oversee all communication between HQ and European Retail stores
Manage in-store marketing materials
Build a best-in-class retail training program
Own and manage all internal communication channels
Develop and distribute internal communications including newsletters, campaign updates, policy changes, product news, and operational announcements
Drive employee engagement through well-planned communication initiatives
Establish and maintain a feedback loop with district and store managers
Lead weekly retail meetings, manage action points, and ensure follow-through
Take full ownership of all in-store marketing touchpoints
Coordinate with Marketing, Visual Merchandising, and Buying teams
Maintain a master in-store communications calendar
Brief external suppliers and internal creative teams
Conduct regular store audits
Design, implement, and continuously improve a structured Train-the-Trainer program
Develop and deliver seasonal training programs for every new collection
Create and roll out training content for all retail initiatives
Own the annual retail training calendar
Define KPIs for training programs
Develop, maintain, and continuously improve all store-facing documentation
Create training materials and supporting resources
Manage a centralised knowledge library
Work closely with Marketing, HR, VM, Product, and Operations

Requirements

Bachelor's degree in Communications, Marketing, Learning & Development, or a related field
3 to 5 years of demonstrable experience in a retail communications, training, or operations role, preferably in fashion or lifestyle
Proven ability to design and deliver training programs, including Train-the-Trainer frameworks
Experience creating retail documentation, e-learning content, or operational playbooks
Hands-on experience managing in-store marketing materials such as digital signage, POS, and window campaigns
Familiarity with digital content management systems and/or digital signage platforms
Excellent written, verbal, and presentation communication skills
Strong stakeholder management across multiple organisational levels and disciplines
Highly organised with strong project and calendar management skills
Analytical mindset with a pragmatic, hands-on approach and a focus on results
Enthusiastic, self-starting team player who thrives in a fast-paced, changing environment
Fully fluent in English, both written and spoken
A genuine passion for retail and the G-STAR brand

What we offer

A work environment that offers room for fun, inspiration and innovation
A clothing budget to showcase your personal style while representing G-STAR
A healthy lunch at our canteen
Flexibility to work from home 1 day a week
A discount on a new bicycle and gym membership

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