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Retail Marketing Activation Manager

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Adidas

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Location:
Greece , Athens

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Retail Activation Manager is responsible for implementing and executing a holistic 360° omnichannel marketing plan for the retail channel, driving traffic, conversion, sell-out and profitability while delivering consumer-relevant campaigns aligned with global and local adidas strategies. This role is responsible for the Greek market, including own-retail and factory outlet stores.

Job Responsibility:

  • Conduct and execute long-term tactical plans for assigned adidas stores in line with global and local strategic plans and guidelines
  • Define yearly marketing activation priorities, KPIs, budgets and calendars based on global and European activation toolkits while leveraging local opportunities such as partners, holidays, tourism periods and local sports moments
  • Create seasonal account marketing plans, integrating digital channels and CRM (adiclub) to connect offline and online initiatives and increase sell-through, traffic and conversion
  • Implement marketing activities for assigned stores, including product launches and store events, ensuring flawless and consumer-relevant execution across all store touchpoints in alignment with Visual Merchandising
  • Develop hyper-local campaign executions that deliver an exciting and seamless consumer experience across windows, digital tools, launch zones and category lead-ins
  • Leverage existing communities such as adidas Runners, as well as entertainment, influencer and sports marketing partners to amplify store activation plans
  • Develop and execute local activation plans for new concept store and factory outlet openings, store relocations and store anniversaries
  • Prepare briefs and manage local and global agencies for trade tools, activation and media plans, in line with brand communication guidelines and internal non-trade procurement procedures
  • Collaborate closely with retail sales teams to proactively assess performance issues and develop tactical retail marketing solutions to address traffic or conversion challenges
  • Monitor marketplace activity and campaign performance, evaluate return on investment, manage the assigned marketing budget and ensure campaigns positively impact store profitability

Requirements:

  • Strong knowledge of the full marketing mix, including advertising, events, sponsorship, retail and digital marketing, ideally within the sporting goods industry
  • Proven experience in consumer-centric marketing with a strong understanding of the consumer journey
  • Excellent verbal and written communication skills
  • Strong budget management capability and understanding of retail KPIs
  • Ability to manage multiple projects simultaneously while working with cross-functional teams
  • Strong organizational and project management skills with the ability to perform under pressure
  • Creative, innovative mindset with confidence to present ideas to senior stakeholders
  • University degree in Business, Marketing or a related field, with 3–5 years of relevant marketing experience in an international context
What we offer:
  • Competitive compensation package
  • Annual bonus
  • Monthly meal allowance
  • Fuel allowance
  • Hybrid working model
  • Private Life and Health insurance
  • adidas Employee discount
  • Premium gym membership discount
  • Employee Assistance Program offering free personal counselling on variety of topics

Additional Information:

Job Posted:
January 22, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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