Retail Marketing Activation Manager Job at Adidas (Athens)

Job Description

The Retail Activation Manager is responsible for implementing and executing a holistic 360° omnichannel marketing plan for the retail channel, driving traffic, conversion, sell-out and profitability while delivering consumer-relevant campaigns aligned with global and local adidas strategies. This role is responsible for the Greek market, including own-retail and factory outlet stores.

Job Responsibility

Conduct and execute long-term tactical plans for assigned adidas stores in line with global and local strategic plans and guidelines
Define yearly marketing activation priorities, KPIs, budgets and calendars based on global and European activation toolkits while leveraging local opportunities such as partners, holidays, tourism periods and local sports moments
Create seasonal account marketing plans, integrating digital channels and CRM (adiclub) to connect offline and online initiatives and increase sell-through, traffic and conversion
Implement marketing activities for assigned stores, including product launches and store events, ensuring flawless and consumer-relevant execution across all store touchpoints in alignment with Visual Merchandising
Develop hyper-local campaign executions that deliver an exciting and seamless consumer experience across windows, digital tools, launch zones and category lead-ins
Leverage existing communities such as adidas Runners, as well as entertainment, influencer and sports marketing partners to amplify store activation plans
Develop and execute local activation plans for new concept store and factory outlet openings, store relocations and store anniversaries
Prepare briefs and manage local and global agencies for trade tools, activation and media plans, in line with brand communication guidelines and internal non-trade procurement procedures
Collaborate closely with retail sales teams to proactively assess performance issues and develop tactical retail marketing solutions to address traffic or conversion challenges
Monitor marketplace activity and campaign performance, evaluate return on investment, manage the assigned marketing budget and ensure campaigns positively impact store profitability

Requirements

Strong knowledge of the full marketing mix, including advertising, events, sponsorship, retail and digital marketing, ideally within the sporting goods industry
Proven experience in consumer-centric marketing with a strong understanding of the consumer journey
Excellent verbal and written communication skills
Strong budget management capability and understanding of retail KPIs
Ability to manage multiple projects simultaneously while working with cross-functional teams
Strong organizational and project management skills with the ability to perform under pressure
Creative, innovative mindset with confidence to present ideas to senior stakeholders
University degree in Business, Marketing or a related field, with 3–5 years of relevant marketing experience in an international context

What we offer

Competitive compensation package
Annual bonus
Monthly meal allowance
Fuel allowance
Hybrid working model
Private Life and Health insurance
adidas Employee discount
Premium gym membership discount
Employee Assistance Program offering free personal counselling on variety of topics

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Retail Marketing Activation Manager

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