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The role of the Retail Excellence Trainer is to deliver engaging and inspiring theoretical and practical training for the retail division, support customer events, and engage in promotional activities across key focus doors in Central London. The key focus of this role is to enhance the skills and knowledge of our retail professionals, ensuring they deliver a high-quality ELEMIS retail journey. This role works with the Retail Excellence Training Manager and Head of Retail Education to support business goals and brand awareness and drive company sales within the retail channel. The Retail Excellence Trainer will be focused on supporting the main ELEMIS doors, across speciality, premium and owned locations within the UK.
Job Responsibility:
Coaching and Development: Provide training on all NPD, retail services and seasonal GWP’s to maximize sell through
Be abreast of new technology, competitors and industry product trends that may be discussed during training delivery
Support coaching for new retail hire onboarding
Support the ongoing development of the retail specialists and in-store teams
Deliver on-site store coaching action plans
Coach store managers to confidently assess staff and conduct training when needed
Implement structured coaching frameworks to ensure consistency across all store locations
Educate staff on the features and benefits of all ELEMIS product franchises strengthening product knowledge throughout the retail channel, leading to increased customer confidence levels and retail sales
Deliver Retail Training Programs: Work collaboratively with your regional counterpart to provide onboarding training for all new retail staff at the ELEMIS Training Academy and may occasionally train at an ELEMIS pop-up training space
Deliver ongoing training to the retail team, alongside your regional counterparts that strengthens their treatment expertise, product knowledge and selling techniques
Ensure all team members in retail are trained in the ELEMIS experience and Power of 4
Confidently deliver streamed retail training
Provide hands-on training for ELEMIS retail activations and Eventing
Deliver when needed bespoke training sessions for specialist retailers
Elevate Brand Standards: Share best practice guidelines and operational manuals to support retail teams in delivering exceptional customer experiences and adherence to brand standards
Evaluate and assess the level of competency of the retail therapist to attain certification
Take pride in your appearance as an ambassador of the brand and lead by example
Perform regular assessments of skincare specialists to identify areas for improvement, providing actionable feedback
Train Store Management in assessing staff and training
Support retail in-store events and activations
Present retail consumer masterclasses when needed
Support PR team with influencer events when needed
Performance Measurement: Provide feedback to the Retail Excellence training manager and Head of Retail Education on content development needs for the UK/IRE market and assist with support on key projects as requested
Test and trial new content for the retail channel
Work with Retail excellence training manager to present regular reports to Head of Retail Education on the effectiveness of coaching programs, highlighting successes, challenges, and recommendations for future initiatives
Guided by Head of Retail Education establish metrics to measure the impact of coaching and training initiatives
Prepare and share on-site training plans with key stakeholders
Feedback on skincare specialists’ performance (strengths and weaknesses) and recommended training plans
Provide timely and accurate feedback to key stakeholders regarding on-site coaching and outcomes and personal retail and service sales performance when working in a store or counter
Provide feedback post working on an event to the key stakeholders
Requirements:
Beauty Therapy qualification to NVQ level 3 or equivalent, including facial and body electrical
Experience within retail and has worked within a sales floor environment
Teaching qualification highly desirable
Passionate about beauty retail and professional skin services
Proven experience working in a retail environment demonstrating successful attainment of monthly store KPIs
Previous training and coaching experience within the retail arena and treatment services
General computer literacy in Microsoft Word, Excel, PowerPoint, and Outlook
Familiarity with health and safety regulations in the beauty industry.
What we offer:
Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
Generous Holiday Allowance, increasing with length of service
Company Pension Scheme
Healthcare Cash Plan (with Dental)
Employee Assistance Programme for all Associates and their families
Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards