Retail E-commerce Lead Job at Pfizer (Shanghai)

Job Description

As the Retail E-commerce Lead, you will be fully responsible for business development and operational management of the retail products on third-party online e-commerce platforms. You will lead and inspire your team to deeply exploit the potential of these channels, driving business growth and innovation through strategic partnerships with established platforms and emerging channels. This role demands exceptional capabilities in strategic planning, team leadership, resource integration, and data analysis to enhance brand value, product accessibility, and patient services, while ensuring all operational activities strictly comply with corporate standards.

Job Responsibility

Strategy & Business Planning: Responsible for setting sales targets and formulating operational strategies for retail products on e-commerce channels
Lead the development of annual/quarterly online marketing plans and monthly sales plans based on market insights and internal business analysis
Coordinate key partners, including supply chain, finance, and marketing, to clarify budget and resource allocation, ensuring the achievement of sales objectives
Channel Expansion & Innovation: Drive strategic partnerships with major e-commerce platforms and emerging channels such as health/private clinics/medical aesthetics
Explore and develop innovative business models to expand channel breadth and depth, generating incremental business growth
Team Leadership & Performance Management: Lead, develop, and mentor the team
Set clear goals, provide coaching and training, unlock the team's potential, and ensure efficient operation and achievement of performance targets
Retail Brand & Product Operation: Continuously enhance the online brand image and product competitiveness
Increase market share through optimized product portfolio management, potential product exploration, and refined operational tactics
Data-Driven Insights & Market Intelligence: Conduct in-depth analysis of channel operation data, monitor campaign effectiveness and expenses to ensure ROI
Collect and synthesize market and competitor intelligence to generate insightful reports that support business decision-making and innovation
Key Project Management: Oversee end-to-end project management for critical large-scale platform campaigns, including planning, launch, execution, and post-campaign review
Internal & External Collaboration: Maintain and strengthen strategic relationships with key platform partners, securing premium resources
Effectively coordinate with internal cross-functional teams to ensure seamless online operations and strict adherence to all company policies and industry regulations
Integrity & Compliance: Ensure all online operational activities strictly comply with company compliance policies, industry guidelines, and relevant laws and regulations

Requirements

Bachelor's degree or above
a major in Marketing, Medicine, or a related field is preferred
Minimum of 10 years of experience on the pharmaceutical/healthcare and internet industry, with at least 5 years in e-commerce platform operation management and proven team leadership experience
Demonstrated success in online channel expansion and operation for pharmaceutical products or health-related consumer goods, with deep knowledge and practical experience on platforms like JD.com, Alibaba, and Meituan
Outstanding brand marketing planning skills, market insight, and strategic thinking
Strong project management and overall planning capabilities, with the ability to forecast and manage project risks
Understanding of relevant laws, regulations, compliance requirements, and management specifications within the pharmaceutical industry
Exceptional leadership skills with experience in managing and developing high-performing teams
Excellent verbal and written communication skills in both Chinese and English, with strong presentation and facilitation abilities
Exceptional interpersonal, influencing, and relationship-building skills
Strong achievement motivation, excellent execution, planning, and time management skills
Superior communication and coordination skills, ability to work under pressure, and adaptability to a rapidly changing environment
Proven ability to drive breakthrough innovation and effectively integrate resources to achieve objectives

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Retail E-commerce Lead

Job Description

Job Responsibility

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