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The Retail Director APCN is responsible for developing, implementing and regularly updating a strong distribution strategy in order to sustain the highly qualitative development of the brand in the market; Maximizing sales and achieving company business objectives in Mainland China region.
Job Responsibility:
Drive sales strategies to achieve targets, monitor market performance, optimize inventory control, and conduct regular market visits to assess competitor activities
Lead the optimization of retail network, identify new store locations, secure favorable lease terms with landlords, and spearhead the opening and refurbishment of boutiques to strengthen brand presence
Enhance and develop a strong clientele, integrate VIP data, interpret consumer behavior insights, and design strategies to elevate engagement with high‑value customers
Steer annual budget planning, execute regular store audits, and ensure all boutiques uphold company policies and operational standards
Lead, recruit, coach, and advance retail staff in office and frontline, conduct performance appraisals, and cultivate a high‑performing team with clear development pathways
Develop the client-centric culture with brand history, products and hospitality, and reinforce consistent communication of company policies
Orchestrate marketing activities and events with Marketing team, elevate client service standards, and optimize the end‑to‑end client journey
Deliver sales and market reports with business acumen, participate in key meetings, and demonstrate a consistently professional and self‑driven approach
Requirements:
Bachelor's degree or above required, with priority given to majors in Hospitality experience, Luxury Management, or related fields with extensive luxury retail management experience may be considered with adjusted educational requirements
Minimum of 15 years of retail industry or luxury hospitality experience, with at least 10 years of retail management experience in the luxury or high-end industry
Familiarity with high-end business operations, preferably in luxury retail, and extensive experience in distributor channel management preferred
Excellent sales management capabilities with the ability to develop and execute effective sales strategies to achieve business targets
Proficient in retail data analysis methodologies, capable of extracting key insights from sales data and inventory data
Rich experience in boutique site selection and full-process management of new boutiques opening
Excellent team leadership and management skills with the ability to effectively motivate and develop team members
Strong cross-departmental collaboration and communication skills, capable of working closely with Marketing, Finance, Human Resources, and other departments
Significant personnel management experience including recruitment, training, performance evaluation, and career development planning
Ability to accommodate frequent domestic travel
Fluent written and spoken English and Mandarin, capable of conducting business negotiations and preparing professional reports in English
Nice to have:
Proficiency in additional languages such as French is preferred
What we offer:
Audemars Piguet offers a competitive and comprehensive compensation and benefits package