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We are looking for a Marketing Specialist to support Restaurant marketing in Kuwait. This role will work closely and collaboratively with our global counterparts, commercial teams, product teams, other local marketing leads and our restaurant partners to deliver best-in-class co-marketing and promotional programs to deliver business results.
Job Responsibility:
Restaurant Marketing Program Deployment & Optimization | Assist in planning and execution of annual restaurant marketing plans to drive customer value perception and incremental customers and orders
Deliver high profile marketing innovation with restaurant partners
Execute best-in-class “painting the town teal” restaurant visibility initiatives across both physical and digital spaces
Achieve execution excellence with meticulous program management skills and attention to details
Work with the other internal teams to define & execute optimum restaurant marketing strategy, aligning on channels strategy and budget allocation
Define campaigns KPIs, monitor, and report on their performance, and share learnings with the local and global teams teams
Develops and executes marketing programs with minimal manager oversight, managing multiple projects effectively at the same time
Proposes new ideas, concepts, or features with confidence, providing supporting data and projected ROI
Proactively collaborate with other teams to align promotion execution
Demonstrates relentlessly high standards in campaign development and deployment
Identifies program and process improvement opportunities and does not only rely on existing ways of doing things
When presented with issues or opportunities, formulate a plan of action with an aggressive but realistic timeline and engage with relevant stakeholders early in the process to help facilitate action
Dives deep to ensure data integrity by validating with alternate data sources, by comparing results to expectations and to previous experiments, and by quickly identifying anomalies and gaps
Requirements:
5+ years of experience in marketing, preferably in the FMCG or F&B field
Proven capability in multi-channel marketing strategies and deployment, data-informed decision making processes and performance-based marketing approach
Highly collaborative and possesses excellent communication skills with a passion for building strong relationships
Proven experience to influence, motivate and manage external stakeholders as well as internal teams
Able to articulate new ideas and influence others to gain support
Strong learning agility, comfortable dealing with fast paced environments, able to prioritise high impact activities and keep complicated projects moving forwards
Self-starter, creative and analytical problem-solver that delivers results quickly and efficiently
Knowledge of B2B2C marketing and good knowledge of the Kuwait F&B scene
Good written & spoken English and Arabic
Comfortable with advanced Google Sheets / Excel, data dashboards and capable of data mining to perform analysis to develop / enhance marketing programs
Proven ability to think strategically with an understanding of long-term business vision balanced with short-term realism
Highly detail-oriented with the ability to ensure precision and consistency across tasks
Comfortable working with numbers, including budget management
Candidates with eCommerce and / or restaurant marketing experience will be prioritised
Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc…), or other relevant categories a plus
Able to work under pressure and tight timelines
Nice to have:
Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc…), or other relevant categories a plus
What we offer:
A competitive and comprehensive compensation and benefits package
Free Deliveroo Plus: free delivery and access to special offers
Breakfast, snacks and drinks available in our office
Twice monthly lunch allowance
We aim to pay every employee competitively for the role they are performing in their respective location
Depending on role and location, some employees may be eligible for an annual cash bonus, sign-on bonus or relocation support
Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success
Paternity and maternity benefits
Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
Regular social events
Comprehensive medical and dental insurance for employees, and up to one sponsored spouse and two children
Access to Headspace, a meditation and wellbeing app, and our Employee Assistance Plan
Life Insurance to financially support your loved ones
30 days annual leave
One day of paid leave per year to volunteer with a registered charity
Flight ticket allowance towards a flight to your home country for expatriate employees