Restaurant Marketing Manager Job at Aramark (Baltimore)

Job Description

We’re looking for a dynamic Restaurant Marketing Manager to lead brand growth and community engagement in Baltimore. The Restaurant Marketing Manager will blend strategy and storytelling to elevate our brand presence and deepen connections with guests; will be responsible with launching local campaigns; will manage digital content; and will optimize promotions which will support our business growth and development

Job Responsibility

Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
Strategic Planning, Innovation and Creativity: Develop Marketing Plans
new strategies and tactics for promoting existing or new locations to enhance guest visitation, sales and customer satisfaction
Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with sales presentations and Client Business Reviews (CBRs)
Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing, online review monitoring and response
Build Relationships with clients, organization department heads and subgroups/ community groups
Influencing without formal authority – able to create an informal network to support program pilots, implementation and collection of best practices and measurements. Interacting daily with other client PR firms and partners to challenge the status quo and get maximum production
Business analysis – ability to track, analyze, and report on results from marketing program implementation
Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills
Organizational savvy – Ability to speak to multiple leadership levels within the organization, representing a ‘big-picture’, business-oriented view of development
Dealing with Ambiguity – able to assess the situation, identify key players, set an action plan, and deliver results
Results-oriented – analytical skills and ability to think strategically about the business are essential
accountable for achieving the region’s financial goals through collaboration with the operations team

Requirements

B.A. in marketing, advertising, business administration or equivalent marketing experience
Requires at least 2 years of product, marketing and / or merchandising experience
A proven ability to increase sales and measure the impact/return on investment on implementation of programs
A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
Valid driver’s license and vehicle

What we offer

medical
dental
vision
work/life resources
retirement savings plans like 401(k)
paid days off such as parental leave and disability coverage

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Restaurant Marketing Manager

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