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The Research & Insights Manager I, US&C Delivery & Mobility, will manage the research needs across the region and be the primary POC for Brand Marketing, S&P, and Eater Ops. This role will lead primary research to advise Uber's product development, campaigns and marketing strategies with a heavy focus on campaign development testing. This role will need to understand the needs of the business, executive leaders, and cross-functional team members to craft, implement, and deliver high-impact primary research, both quantitative and qualitative. This person will also act as the voice of the consumer in synthesizing this research with other data sources to influence insight-driven decisions.
Job Responsibility
Lead and execute market research across key consumer audiences, collaborating with a diverse set of cross-functional teams
Guide creative development from brief to execution for all US&C Delivery & Mobility campaigns
Lead all aspects of vendor management to conduct both qualitative and quantitative primary research studies as well explore secondary data sources as needed
Deliver insights and influence leadership to drive deeper understanding of key audiences and integration into strategy
Work closely with other researchers on the team to develop and scale more efficient and effective ways of conducting research
Requirements
4+ years of work experience in consumer-focused market research, marketing, or consulting
Bachelor degree in market research, statistics, economics or a related field
Nice to have
Experience in campaign development research
Hands-on experience at a research supplier - writing questionnaires and discussion guides, fielding research, etc.
Excellent critical thinking, project management, and interpersonal skills
Passion for using insights from multiple sources to guide strategy
Ability to work in a quick-moving environment and prioritize among projects while maintaining attention to detail
Intellectually curious and inquisitive with a genuine passion for problem solving and ability to think quickly on one's feet to ensure success of research projects in a changing environment
Comfortable interacting with a large and diverse set of leaders, team members, and vendors
Experience working in a consumer or tech focused company
What we offer
Eligible to participate in Uber's bonus program
May be offered an equity award & other types of comp