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Regular Giving Lead

CBM Australia

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Location:
Australia , Richmond

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

This role leads the strategic development and performance of CBM Australia’s high-performing regular giving program, driving sustainable revenue growth through donor conversion, retention, upgrades and lifetime value optimisation. With accountability for regular giving income targets, the role develops and executes strategies across acquisition, upgrade, and churn prevention, while managing external agency partnerships and collaborating across teams to ensure regular giving is integrated into the broader supporter journey.

Job Responsibility:

  • Lead the development and execution of CBM Australia’s regular giving strategy, with accountability for regular giving revenue targets and program performance
  • Develop and manage regular giving conversion programs, including single gift to regular gift conversion, lead generation, and new supporter acquisition pathways
  • Design, implement, and manage upgrade strategies to increase average gift value and maximise donor lifetime value
  • Lead regular giving retention and churn prevention initiatives, including proactive engagement programs, payment failure management, and win-back campaigns
  • Lead regular giving product development, including value proposition design, giving levels, supporter benefits, and payment method diversification
  • Develop and optimise payment management strategies, including credit card expiry programs and failed payment recovery
  • Implement testing frameworks to continuously improve conversion rates, retention, and average gift across channels
  • identify and implement innovations including digital-first approaches, flexible giving options, and emerging payment technologies
  • Manage external agency relationships for regular giving program delivery, including developing briefs, performance frameworks, and accountability measures to ensure alignment with strategic objectives
  • Lead regular giving campaign briefing processes with Marketing and Communications, providing clear specifications for multi-channel execution
  • Partner with Data & Insights Lead for audience segmentation, predictive modelling, and performance analytics to inform regular giving strategy
  • Collaborate with the Acquisition & Growth function to ensure effective lead generation pathways into regular giving, and with the Fundraising Manager to align regular giving programs with warm campaign strategy, donor lifecycle frameworks, and stewardship programs
  • Develop and manage annual budgets for regular giving programs, ensuring ROI targets are achieved and resources are optimised
  • Monitor and report on regular giving performance metrics, providing insights and recommendations to inform strategic decision-making
  • Ensure compliance with regulatory standards, ethical fundraising principles, and CBM Australia’s values

Requirements:

  • A minimum of 3 years’ experience in regular giving program management within a fundraising or subscription-based environment, with a proven track record of revenue growth outcomes
  • Experience developing and executing regular giving acquisition, retention, and upgrade strategies
  • Experience managing regular giving payment operations, including failed payment recovery and credit card expiry programs
  • Strong understanding of donor lifecycle, supporter behaviour, and lifetime value optimisation
  • Demonstrated ability to manage external agencies, including telemarketing and digital partners, and drive performance and accountability
  • Strong analytical skills and data-informed decision-making, including experience with testing frameworks and performance optimisation
  • Experience in financial analysis and reporting, including budget management and ROI analysis
  • Demonstrated ability to collaborate across teams and influence stakeholders at all levels
  • Results oriented with strong planning, organisational skills, and attention to detail
  • Excellent communication skills – verbal and written
  • Demonstrated ability to work autonomously and as part of a team
  • Fundraising or NFP sector experience (essential)
  • Regular giving or subscription program management experience
  • Digital marketing and multi-channel campaign management experience
  • CRM platform experience, e.g. Salesforce, Blackbaud, HubSpot
  • Commitment to and ability to demonstrate and display CBM Australia’s values and behaviours
  • Enthusiasm for the mission of CBM Australia and alignment/comfort with being part of a faith-based organisation

Nice to have:

  • Data analytics or insights experience
  • Payment systems and gateway experience
What we offer:
  • 5 weeks of annual leave
  • Salary packaging benefits up to $15,900 for eligible household expenses + up to $2,650 for meals and entertainment
  • Paid parental leave
  • Confidential and free access to our Employee Assistance Program for team members and their family
  • Flexible working arrangements
  • 35 hour work week
  • Opportunities for professional growth
  • A collaborative and inclusive work environment that priorities employee wellbeing
  • Join a supportive team who is committed to fostering genuine career progression

Additional Information:

Job Posted:
March 01, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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