Regional Vice President of Construction Equipment

• Develop and execute regional commercial strategy aligned with corporate objectives
• Establish and maintain key account relationships with major construction contractors, infrastructure developers, and equipment rental companies
• Lead contract negotiations and manage strategic partnerships with distribution channels and equipment dealers
• Direct pricing strategy, promotional initiatives, and market positioning across all brands within the region
• Manage and mentor a high-performing regional sales and operations team
• Oversee inventory management, logistics coordination, and equipment deployment
• Monitor operational KPIs and financial performance metrics
• Implement best-practice procedures for customer service, technical support, and equipment warranty management
• Identify market opportunities and emerging segments, developing actionable growth strategies
• Represent the organisation at industry events, trade shows, and client forums
• Build and strengthen relationships with OEM partners
• Develop innovative approaches to customer acquisition, retention, and lifetime value optimisation

• Minimum 10 years’ experience in heavy equipment sales, distribution, or equipment manufacturing, with at least 5 years in a regional or national leadership position
• Proven track record of driving substantial revenue growth and expanding market share in competitive commercial environments
• Deep knowledge of construction equipment market dynamics, customer segments, and competitive landscape
• Demonstrated experience managing P&L budgets exceeding $50 million, with responsibility for pricing, profitability, and operational efficiency
• Strong commercial acumen with expertise in negotiation, contract management, and strategic account development
• Exceptional leadership capabilities, including the ability to recruit, develop, and motivate high-performing teams
• Advanced proficiency in CRM systems, business intelligence tools, and digital platforms
• MBA or equivalent business qualification (or equivalent experience demonstrating strategic business expertise)

Executive Performance Bonus: Competitive annual bonus scheme linked to regional revenue, profitability, and strategic objectives (typically 30–50% of base salary)