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Regional Social Media and Digital Marketing Specialist

United Kingdom, Manchester · Job Posted April 24, 2026
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Job Description

The Role: Regional Social Media and Digital Marketing Specialist. We are looking to hire a Regional Social Media & Digital Marketing Specialist in our Manchester office! This role is essential to our Marketing & Communications department, and involves collaborating and aligning with key stakeholders (corporate marketing, regional marketing, product marketing, journal marketing and office/regional management) to develop and execute impactful social media and digital marketing campaigns and strategies for assigned locations. This includes creating content, executing campaigns, and handling paid promotion. This is a full-time, in-office role based in our Manchester city centre office, which is located next to Piccadilly Gardens in Manchester.

Job Responsibility

  • Act as key knowledge source for all aspects of social media and digital marketing for assigned locations
  • Develop the regional social media and digital marketing strategy for assigned locations with key stakeholders
  • Own the content calendar (across key channels – Social, Paid, Regional Website, Digital Events etc) for assigned regions, ensuring timely execution and alignment with approved stakeholder messaging
  • Assist in the development of the broader regional marketing strategy
  • Develop and implement the paid social media strategy for assigned regions adhering to established frameworks, tools and processes
  • Prepare and present monthly report on organic and paid campaign performance across channels
  • Adapt social media and digital marketing strategy to align with feedback, change in industry landscape and corporate/stakeholder priorities
  • Build and maintain positive relationships with key stakeholders including JRS, Events, IOAP, Corporate Marketing etc
  • Collaborate with other Social Media and Digital Marketing personnel to maintain a culture of expert knowledge sharing and support
  • Engage in outreach activities with regional academic community in partnership to develop new region-specific content e.g., interviews, webinars
  • Refine and adapt existing content based on performance data and brainstorm new content and campaign ideas to meet key objectives

Requirements

  • A Bachelor's degree or above in Communications, Marketing, Public Relations, Advertising, or a related subject (required)
  • Some experience coordinating social media or digital marketing activities for business
  • Native-level English proficiency (proficiency in other languages is a plus)
  • Intermediate knowledge of key social media platforms, including Facebook, Twitter, LinkedIn and Instagram (experience with other channels is a plus)
  • Strong knowledge of Facebook Ads Manager (skills with other Ad Managers is a plus)
  • Experience using social media and digital marketing tools such as Hootsuite, Falcon and Sprout OR Google Suite (GA4, Tag Manager, Search Consol, etc.), as well as data visualisation tools
  • A core understanding of brand, communication, and digital marketing principles
  • Demonstrable organisational skills and prioritisation capabilities
  • Strong analytical skills
  • interested in science and communications, and curious to learn more about the publishing industry

Nice to have

  • proficiency in other languages
  • experience with other social media channels
  • skills with other Ad Managers

What we offer

  • Flexible Working Times
  • Special Days Off
  • Our Culture (friendly working environment with monthly lunch parties, office snacks and seasonal events)
  • Bonus Incentives
  • Perkbox
  • Health Cash Plan (with Bupa)
  • Modern City Centre Office
  • Cyclescheme
  • Techscheme

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