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The Regional Sales Manager for France will drive B2B, Event and Group Revenue across five Museum of Illusions venues in the French market. This is a commercially focused role responsible for building and activating revenue across six core channels: Schools and Education, Tour Operators, Direct Groups, Corporate Events, Private Hire, and Celebrations. You will own the full sales cycle from prospecting through to post-event follow-up, working to a defined revenue target per site. This role reports to the Director of Sales EU and is central to the commercial scaling of MOI across the European portfolio.
Job Responsibility:
Develop and execute a B2B sales strategy across all six revenue channels: Schools/Education, Tour Operators, Direct Groups, Corporate Events, Private Hire, and Celebrations
Own a defined annual revenue target per site, with monthly pipeline reporting against trajectory
Proactively identify, qualify, and convert new business opportunities through outbound prospecting, inbound enquiry management, and strategic networking
Prepare and deliver tailored proposals and presentations to corporate clients, educational institutions, tour operators, and event organisers
Negotiate commercial terms including group rates, commission structures, and package configurations in line with approved rate cards
Build and maintain a structured prospecting pipeline using HubSpot CRM, ensuring all activity is logged, tracked, and reportable
Act as the primary point of contact for all B2B clients across French venues, from initial enquiry through to post-event follow-up
Manage the end-to-end booking process for group visits, corporate events, private hires, and educational programmes
Coordinate event logistics with site General Managers and operations teams to ensure seamless delivery
Develop and present customised packages including exclusive access, tailored experiences, and add-on services to maximise per-booking revenue
Conduct structured post-event follow-up to capture feedback, secure testimonials, and generate repeat business
Build and maintain a network of hotel, restaurant, and tourism partners in proximity to each venue, negotiating cross-promotional and referral agreements
Represent MOI at travel trade shows, tourism events, and B2B networking forums within the French market
Develop relationships with local tourism boards, convention bureaux, and destination management companies
Act as a brand ambassador for Museum of Illusions across all professional interactions, ensuring consistent positioning and messaging
Identify and pursue strategic alliance opportunities with complementary leisure and cultural operators
Maintain accurate and up-to-date pipeline data in HubSpot CRM, with weekly reporting to the Director of Sales EU
Provide monthly revenue reports by channel and by site, tracking performance against targets
Contribute commercial intelligence and market feedback to inform pricing, packaging, and promotional strategy
Support the development and refinement of rate cards, sales collateral, and outbound frameworks for the French market
Requirements:
Minimum 3 years of experience in B2B sales, business development, or commercial management within leisure, tourism, hospitality, or the experience economy
Demonstrated ability to manage multi-sales territory and deliver against defined revenue targets
Strong commercial acumen with experience in pricing, rate negotiation, and contract management
Excellent communication and presentation skills in both English and French
Proficiency with CRM platforms, preferably HubSpot
Ability to work autonomously, manage competing priorities, and travel as required between sites
Strong relationship-building skills with the ability to engage senior stakeholders and decision-makers