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Western Global is seeking an experienced Regional Sales Manager to join our Sales team on a full-time basis. This is an established role that continues to be critical to our commercial success across the Northwest territory. As a Regional Sales Manager, you will be responsible for driving revenue growth, managing key customer relationships, and executing regional sales strategies that align with our broader business objectives. You’ll collaborate closely with cross-functional teams—including Marketing, Product, Finance, and Inside Sales—to ensure a seamless customer experience and sustained market expansion. This role offers a high degree of autonomy and visibility, making it ideal for a proactive, results-driven sales leader who thrives in a growth-oriented environment. You’ll also have regular exposure to senior leadership and the opportunity to influence the direction of our regional sales operations.
Job Responsibility:
Effectively communicating Western’s value proposition as it pertains to customers/prospects
Driving new business – both through prospecting and expanding our existing customer base
Performing live professional demonstrations/presentations of Company products
Effectively negotiating in Western’s best interests relative to price, terms and delivery schedules
Maintaining a high-level of activity with respect to phone calls, email, F2F visits and quoting activities
Effectively utilizing CRM system to identify, quote and follow-up with prospects
Utilize company assets (products, marketing and travel) in the most efficient manner possible
Developing and maintaining a realistic individual pipeline of designated market share
Assisting in creating RFQ/RFP’s, attending trade shows (as required), and conducting customer training (as required)
Increasing Purchase Intents of Targets
Identifying key accounts for us to grow and developing a strategy to make these conquests lucrative
Routinely reviewing Western’s product features and how they benefit potential customers
Sharing opportunities to enhance Western’s product lineup to maximize revenue
General/Administrative
Communicating weekly (report-out) on the outcomes of your customer visits, calls, follow-up, sales closed and pipeline activities
Maintaining professionalism, diplomacy, and sensitivity and always portraying the Company in a positive manner
Managing your and other people’s time effectively to contact/visit as many potential customers as possible
Identifying potential customer satisfaction issues and addressing them as appropriate
Effectively communicating customer expectations on delivery to all necessary departments
Maintaining a demeanor, internally and externally, that is consistent with Western’s core Values
Requirements:
Experience of success in a similar role
A strong understanding and ability to work in line with the department’s KPI’s
The desire to always deliver a quality product to both internal and external customers
Excellent listening, negotiation and presentation skills
Exhibit tact and strong diplomatic skills when dealing with all colleagues, customers and suppliers
Relevant or applicable training/education in sales
High level of self-motivation, independence and self-reliance
What we offer:
Medical healthcare for you and your family, with market leading company contributions
Dental and vision plans
Company paid short & long-term disability coverage
Generous PTO of 20 days and 11 paid holidays
Annual salary reviews, recognizing your contribution to our success
Enhanced parental leave
Opportunities for professional growth and career advancement, including leadership development programs
Employee Assistance Program for personal support when you need it because your wellbeing is our priority