Regional Sales Manager

• Managing and developing a defined UK regional territory across the independent retail channel
• Driving sustainable sales growth, distribution, and margin performance across key accounts
• Delivering regional sales strategy aligned to wider commercial objectives
• Building and maintaining strong, long-term relationships with independent retailers and key stakeholders
• Identifying and converting new business opportunities within the territory
• Developing tailored commercial solutions to support customer needs and maximise mutual value
• Executing effective account plans, forecasting, and pipeline management
• Negotiating pricing, agreements, and commercial terms within defined frameworks
• Working closely with internal teams including marketing, supply chain, customer service, and finance
• Monitoring market trends, competitor activity, and customer feedback to identify growth opportunities
• Representing the business at customer meetings, trade events, and industry forums
• Delivering product presentations and supporting retailer training where required

• Proven track record in regional sales or key account management, ideally within consumer durables, FMCG, or retail
• Strong commercial acumen with a clear focus on revenue growth and margin delivery
• Confident negotiator with strong influencing and stakeholder management skills
• Experience in developing and executing structured account plans
• Ability to identify and convert new business opportunities
• Strong analytical skills with the ability to interpret sales data and market insight
• Highly self-motivated, organised, and comfortable working autonomously in a field-based role
• Excellent communication and presentation skills
• Experience working with independent retailers or buying groups is advantageous
• Full UK driving licence and willingness to travel extensively across the region

Experience working with independent retailers or buying groups