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Regional Sales Manager - UFS Central & Northern, MY

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Unilever

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Location:
Malaysia , Kuala Lumpur

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

Regional Sales Manager is responsible for driving sustainable sales growth, profitability, and market share across Central and Northern regions. This role combines strategic distributor management with direct engagement in key HORECA accounts to strengthen brand presence and drive product adoption within food service channel. The position plays a critical role in developing regional commercial strategies, strengthening distributor partnerships, and building strong relationships with key food service customers to ensure consistent business growth and execution excellence.

Job Responsibility:

  • Develop and execute regional commercial strategies aligned with overall business objectives and market dynamics in Central and Northern regions
  • Own regional sales performance, including volume, sales targets, and trade investment optimization to maximize return on investment
  • Analyze market trends, competitive activities, and sales data to identify growth opportunities and develop accurate demand forecasts
  • Identify and develop new business opportunities within the food service channel to expand market coverage and penetration
  • Lead Joint Business Planning with distributors to align on sales targets, growth initiatives, and investment priorities
  • Strengthen distributor partnerships to move beyond transactional relationships toward long-term strategic collaboration
  • Ensure distributor operational excellence across warehousing, logistics, inventory management, and sales execution
  • Monitor inventory health to minimize out-of-stock risks while maintaining healthy inventory turnover
  • Build and maintain strong relationships with executive chefs, F&B leaders, and owners of restaurants and hotels within the assigned regions
  • Partner with culinary and chef teams to deliver value-added solutions and drive product integration into core menus
  • Identify emerging food service trends and customer needs to develop new product applications and commercial opportunities
  • Support key account development by ensuring strong product visibility and menu placement across strategic customers
  • Lead, coach, and develop sales team to deliver strong commercial results and execution excellence
  • Provide regular field coaching to strengthen sales capabilities and ensure consistent execution standards
  • Set clear performance expectations, monitor KPIs, and conduct regular business reviews with the team
  • Identify and develop high-potential talent within the team to support succession planning and long-term capability building

Requirements:

  • 8–12 years of experience in Sales, Business Development, or Key Account Management within FMCG or Food Service industries
  • At least 3–5 years of leadership experience managing sales teams or regional commercial operations
  • Proven experience managing sales performance, trade investment, and commercial agreements to drive sustainable business growth
  • Strong experience working with distributors and managing complex route-to-market structures
  • Willingness to travel regularly across Central and Northern regions to maintain strong engagement with customers and partners
  • Strong commercial acumen with ability to translate market insights into actionable sales strategies
  • Excellent negotiation and influencing skills with the ability to create mutually beneficial partnerships
  • Strong leadership and coaching capabilities with a focus on developing high-performing teams
  • High adaptability with the ability to navigate change and respond to evolving business priorities
  • Ability to work effectively within matrix organizations and influence stakeholders across multiple functions

Additional Information:

Job Posted:
March 25, 2026

Employment Type:
Fulltime
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