Regional Sales Manager - East Anglia

• Management of all aspects of the on-trade IFT and L&T accounts within the allocated area and maximising their potential by building strong business relationships and delivering profitable volume / new distribution as per key KPIs, budget and BrewDog business plan objectives
• Growth of Brewdog product distribution in the on-trade by identifying new business opportunities and gaining new accounts
• Development of the existing stockists by supporting and expanding their listings
• Identification and management of key multiple operator accounts in collaboration with BDM and assistance with key national accounts promotions and management
• Promotion of healthy long-lasting partnerships with RTM
• Establishment and maintenance of regular communication with network of key operators and other valuable contacts
• Development and implementation of strategic marketing plans to support Brewdog brands presence and perception in the on-trade
• Ensuring Brewdog product quality consistency across all accounts through regular assessments and staff training
• Delivery of timely, successful resolutions of any reasonable IFT and L&T accounts related inquiries
• Performance of regular account audits, contract review and management
• Maintenance of accurate client records
• Continuous assessment of the allocated area to ensure detailed knowledge of its on-premise universe, regional specifics and industry related developments
• Effective management of tools and resources available (including, but not limited to, CRM system, investments and initiatives, brand activations and POS)
• Provision of regular reports on performance as well as KPI and other role related reviews as requested by the line manager
• Ensure that Health & Safety guidelines and fire regulations are strictly adhered to at all times
• Comply with safe working practices as defined by BrewDog
• Complete online or face to face training as and when required
• Take reasonable care for your own health & safety and that of others who may be affected by acts or omissions at work
• Report any accidents, incidents or near misses as soon as reasonably practicable
• Be aware of and adhere to BrewDog policies and the Workplace Code at all times
• Take part in crew reviews throughout the year
• Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants. colleagues and contractors
• Attend training courses and complete online training modules as required to meet the requirements of the role
• Take responsibility for own personal development, seeking out opportunities to learn new skills
• Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business
• Always apply the BrewDog Charter and behaviours to every aspect of the role
• Protect and enhance the interests and reputation of BrewDog internally and externally

• Experience in a similar sales position (FMCG / customer focused industry) or senior hospitality role is preferred
• Familiarity with BrewDog brand (and it's competitors) as well as understanding of craft / beer / alcohol categories from the product, market and customer points of view
• Comprehensive knowledge of the allocated area
• Understanding of the business drivers and other characteristics specific to the particular geographic territory
• Time management
• Organisational skills
• Ability to plan (and execute according to the plan) effectively
• Clear communication and confident negotiation skills
• Demonstrable ability to listen, communicate, present and influence key stakeholders
• Proven ability to identify an opportunity and drive sales process (from planning to closing)
• Clean driving licence and personal vehicle available to be used for work
• Ability to travel 80% of the time
• Availability to work evenings & weekends attending events or meetings as well as occasional stays away from home

Financial literacy and business acumen are highly desirable

• Bonus scheme
• Pension enhancements up to 10%
• 4-week sabbatical every 5 years
• Staff discount
• Extra holiday day each year
• Additional pay for each beer exam passed
• Enhanced sick pay
• Healthcare
• Life assurance
• High street retail discounts
• Employee assistance programmes
• Enhanced family friendly policies around maternity and paternity leave
• Pawternity leave
• DE+I and crew forum groups
• Allowance to quality check some beers each month