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Regional Sales Manager – The Americas/AMER (UK Based). Location: This is a UK-based role, ideally based at our Wallasey or Trafford Park sites to support in-person team collaboration. Candidates based elsewhere in the UK will be considered; however, the role requires extensive international travel and regular on-site attendance, with a minimum of one day per week working from either site. About Holiferm: Holiferm is leading a major shift in the $42 billion surfactant market—moving the industry away from fossil fuel–based chemicals and towards biodegradable, sustainable biosurfactants. Our patented fermentation and gravity separation technology enables commercially scalable, competitively priced biosurfactants that make real sustainability possible. While Holiferm may not be a household name, the brands we supply certainly are—from established global names to fast-growing, future-focused innovators. As demand for sustainable ingredients accelerates, we’re scaling quickly, expanding our technology, and shaping the industry from the inside out. It’s an exciting time to join us and drive the next wave of growth. You’ll be part of a dynamic, collaborative and inclusive environment with the autonomy, support and platform to innovate, grow and make a real impact. The Opportunity: As Regional Sales Manager for AMER, you will develop and maintain customer relationships across the region, champion Holiferm’s customer-first ethos, and unlock growth in the chemicals and FMCG markets. Based in the UK, you will act as the primary commercial lead for AMER, combining regional expertise, strategic deal-making and relationship-led selling to build a scalable sales operation across direct customers, future local sales managers and distribution partners. Working closely with EMEA and APAC counterparts, you will report to the Sales Team Lead and provide input to SLT and Board discussions on performance, forecasting and regional progress.
Job Responsibility
Executing the AMER sales strategy, focusing on strategic deal closure and proactive business development in chemicals and FMCG
Identifying and developing relationships with key market players, leading complex, high-value negotiations
Building and managing a network of distribution partners, providing clear direction and performance oversight
Supporting onboarding and development of future local sales managers as the region grows
Overseeing AMER stock levels, working with manufacturing and supply chain to ensure availability and fulfilment
Owning regional performance, including forecasting, CRM and pipeline management, and reporting to senior stakeholders
Coordinating with APAC and EMEA to align global strategy and share market intelligence
Capturing and communicating customer insights and market drivers to support commercially led product development
Travelling ~50% of the time, working flexibly across AMER time zones
Requirements
Experience in consultative and technical sales within chemicals, FMCG or adjacent sectors
Proven track record of closing complex, multi-stakeholder, high-value deals
Strong experience operating within AMER, with established networks
Knowledge of supply chain, customer service and inventory management
Strong commercial acumen, including pricing, forecasting and performance analytics
Excellent communication and cross-cultural collaboration skills
Demonstrated experience taking products from concept to global customer
Strong relationship-building and stakeholder management capability
Influential communicator across cultures, geographies and seniority levels
Resilient, adaptable and comfortable with ambiguity
High ownership mindset with the ability to operate autonomously
Collaborative, team-oriented and globally minded
Nice to have
Experience in a start-up or scale-up environment
Technical or scientific background
Experience with biobased products and/or surfactants
Experience presenting to senior leadership or Board-level stakeholders
What we offer
Competitive salary plus commission
7.5% pension
Income protection
Life assurance (4x salary)
Health, dental and mental health support
Share options
Flexible hybrid working
Electric & hybrid car scheme and discount platform