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We are seeking a Regional Sales Manager – DSD to lead field execution and distributor performance across a multi-state territory. This role will be responsible for driving case sales, increasing brand visibility, and building strong distributor and retail partnerships. This is a field-based leadership role requiring hands-on involvement in retail execution, team development, and distributor accountability.
Job Responsibility:
Build and execute regional business plans that align with national strategies and goals
Develop and manage a high-performing distributor network to drive sales volume and retail excellence
Hold DSD partners accountable through performance tracking, sales targets, and regular business reviews
Strengthen retailer relationships by delivering value-added support, insights, and activation plans
Partner with field marketing to execute events, retail programs, and brand activations that grow awareness and trial
Conduct regular market visits to assess execution, identify opportunities, and ensure brand standards are upheld
Analyze sales data to track performance, create forecasts, and generate actionable insights for leadership
Support the launch of innovation with sales forecasting, distributor education, and in-market retail support
Lead training, development, and performance management for field sales team members
Manage regional budgets and oversee program execution in compliance with company standards
Requirements:
Bachelor’s degree in Business, Marketing, or a related field
6+ years of sales experience in the beverage or CPG industry, including people management and DSD distribution leadership
Strong understanding of retail execution, merchandising, and route-to-market strategies
Proven ability to drive results through distributor engagement, retail partnerships, and sales team leadership
Excellent communication, negotiation, and presentation skills
Proficiency in Excel, CRM systems, and sales reporting tools
Demonstrated ability to analyze performance data and make insight-driven decisions
Willingness to travel extensively within the assigned region
A passion for wellness, performance-driven brands, and field-based sales execution
What we offer:
Opportunity to lead a critical function in a growing mid-size CPG company
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