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Role Purpose: Manage selected On Trade & Off Trade customers to drive the William Grant & Sons portfolio in order to gain new listings, improve business, activate WG&SI portfolio, and improve positioning and On-Premises display opportunities. Manage compliance levels across the trade and build long term business relationships with our customers.
Job Responsibility
Deliver budgeted sales for the territory within spend perimeters
Drive new listings, improve visibility & display positioning of the WG&S portfolio in the On-Premises & Off Trade channel in line with set targets
Execute brand standards within On-Premises & Off Trade to achieve recommended product price points
Effectively negotiate activations and consumer events and promotions and On-Premises & Off Trade displays to increase sales and visibility of WG&S brands
Manage trade spend and operating costs in line with budget
Provide bespoke opportunities/proposals to drive new opportunities on-trade
Responsible for analysis and activations of trade promotions, whilst sharing information across the business
Requirements
Manage selected On Trade & Off Trade customers to drive the William Grant & Sons portfolio
Gain new listings, improve business, activate WG&SI portfolio
Improve positioning and On-Premises display opportunities
Manage compliance levels across the trade
Build long term business relationships with our customers
Deliver budgeted sales for the territory within spend perimeters
Drive new listings, improve visibility & display positioning of the WG&S portfolio in the On-Premises & Off Trade channel
Execute brand standards within On-Premises & Off Trade to achieve recommended product price points
Effectively negotiate activations and consumer events and promotions and On-Premises & Off Trade displays to increase sales and visibility of WG&S brands
Manage trade spend and operating costs in line with budget
Provide bespoke opportunities/proposals to drive new opportunities on-trade
Responsible for analysis and activations of trade promotions, whilst sharing information across the business