Regional Sales Director

• Lead, mentor, and develop a large, field-based sales team across multiple states
• Build a high-performance culture focused on accountability, engagement, and results
• Recruit, onboard, coach, and evaluate sales talent to ensure strong bench strength
• Set clear objectives, performance metrics, and development plans for all sales leaders and representatives
• Foster a safe, compliant, and inclusive working environment
• Own regional sales, gross profit, and distribution targets
• Develop and execute short- and long-term sales strategies aligned to regional and company objectives
• Drive new business development, channel expansion, and market penetration
• Lead relationships with key regional chains, independent retailers, and wholesalers
• Identify and capitalize on growth opportunities across multiple channels
• Ensure consistent execution of sales programs and initiatives across all territories
• Monitor performance, analyze results, and implement corrective actions where required
• Develop accurate forecasts to support supply planning and inventory management
• Manage regional sales budgets and contribute to overall business profitability
• Act as a senior commercial representative within the region
• Build strong internal partnerships across marketing, operations, and supply chain
• Represent the business at industry, community, and customer events

• Bachelor’s degree in Business, Marketing, or a related field
• 5+ years’ experience leading sales teams, ideally within food, beverage, or FMCG distribution
• Proven success managing large, multi-state, field-based sales teams
• Strong relationships within regional retail chains, independents, and wholesalers
• Demonstrated ability to drive growth, expand distribution, and improve profitability
• Excellent leadership, coaching, and communication skills
• Strategic thinker with strong execution discipline
• Comfortable operating in a fast-paced, results-driven environment

Bilingual English/Spanish preferred

Bonus and Benefits