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The Regional Sales Director is responsible for meeting and exceeding gross enrollment goals for their assigned region through sales plan development and management of B2B and B2C sales activities. This role offers a competitive base salary with additional commission opportunity.
Job Responsibility:
Meet and exceed gross enrollment goals for assigned region through sales plan development and management of B2B and B2C sales activities
Build relationships with internal stakeholders
Create partnerships with operations, clinical, financial, and compliance teams
Develop sales, referral channel, and market strategies to drive leads
Develop and implement annual, quarterly, and monthly sales plans
Integrate and align sales plans with InnovAge sales systems
Analyze, identify, and grow priority referral channels
Monitor sales territories for centers and staff
Manage weekly and monthly reporting and accurate forecasting
Monitor sales/enrollment funnel for health and viability of leads
Build a brand within assigned region without existing market share
Monitor individual sales team member performance and administer performance management
Develop quarterly and monthly sales plans with Outreach Specialists
Implement Sales Bonus Plan and administration
Reinforce national sales trainings with sales teams
Develop and maintain a funnel of qualified leads and referral sources
Help set the tone of the department to ensure morale, team-work and a positive employment culture
Coach and mentor center Outreach Specialists on sales approaches, best practices, and tactics
Requirements:
Bachelor’s degree in business, marketing, health care administration or related field from an accredited college/university
Requires state issued driver’s license, personal transportation, good driving record and auto insurance as required by law
11+ years' total related experience, including 5+ years demonstrated success leading sales teams and delivering on business sales objectives
Must have experience supervising staff in multiple facilities and the ability to communicate via various methods
Experience with CRM database systems and sales tracking software, i.e. Microsoft Dynamics, Sales Force, Playmaker, etc.
Proven ability to interact effectively with senior executives
Able to manage a cross-functional team effectively
Experience in developing sales strategies and performance management metrics
Exceptional verbal and written communication skills
Leadership ability, entrepreneurial attitude and a good team player
Strong training and presentation skills
Excellent negotiation and sales skills
Able to work under pressure and deadlines
Nice to have:
Master of Business Administration or related master level degree
Experience in aging and long-term care services
3 years of Medicare Advantage/Managed Medicaid/Commercial Health Plan sales experience