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Reporting to the General Manager/Managing Director, the Regional Sales Director plays a pivotal role in driving both top-line growth and bottom-line profitability. This position is responsible for inspiring and motivating the sales team to achieve ambitious targets while fostering a high-performance culture that delivers an exceptional in-store experience across the region. The Regional Sales Director will maximize profitability by implementing and supporting strategic brand initiatives, ensuring alignment with regional and global objectives. A key part of the role involves developing and executing tailored commercial strategies for both local markets and Travel Retail (TR), with a focus on long-term growth and continuous improvement of current commercial conditions. In collaboration with the team, the Regional Sales Director will identify and activate key growth drivers, setting clear standards and objectives for all retail doors while optimizing operations to ensure efficiency and excellence. You will be accountable for securing the best possible brand positioning and maximizing ROI across the entire distribution network. This includes cultivating strong, trust-based relationships with all accounts in both TR and local markets throughout the US and LATAM. Cross-functional collaboration is essential. You will work closely with teams in Miami, Paris, and New York to ensure alignment and leverage synergies across departments. This position is based onsite in our Coral Gables, FL office.
Job Responsibility
Conduct a comprehensive analysis of the current client portfolio, store distribution, Beauty Advisor deployment, client margin structures, and product assortments
Lead a full audit of the current business landscape to identify key areas for improvement, uncover growth opportunities, and define actionable strategies to elevate brand presence and commercial success
Formalize and implement a regional growth strategy by key distribution channels and markets, aligned with long-term brand objectives
Introduce a category management approach grounded in strong commercial acumen to drive performance and relevance
Negotiate improved commercial terms and margin structures where necessary to enhance profitability
Define and implement a structured sell-in and sell-out target framework per key retailer and distributor, while inspiring the team to exceed expectations
Conduct regular audits of distribution strategy, including door productivity analysis and competitive benchmarking, to optimize market presence
Recommend and implement enhanced commercial and demand planning methodologies to improve forecasting accuracy
Oversee monthly forecasting and operational business reviews, incorporating commercial insights and team input
Lead quarterly business reviews with key accounts and markets, including the US, Mexico, Brazil, Argentina, Avolta and DFS
Deliver monthly market trend analyses for key markets and translate insights into actionable business recommendations
Define and monitor pricing strategies per market, ensuring consistent and competitive price positioning
Collaborate with distributors and the e-commerce manager to strengthen online sales performance and define a robust digital strategy
Demonstrate a deep understanding of store operations and success standards, ensuring operational excellence across all doors
Conduct regular and impactful store visits, focusing on both internal and external customer experiences, while observing and coaching on selling behaviors
Build and maintain strong, respectful relationships with clients, buyers, and the Beauty Advisor community
Ensure full compliance with company policies, operational guidelines, and brand standards across all markets and channels
Cultivate a team-oriented environment that promotes cross-functional collaboration across departments and markets
Lead with honesty, humility, and integrity, consistently embodying Hermès' core values
Develop and execute a robust talent strategy, including proactive recruitment, succession planning, and mentorship to nurture internal talent
Set clear performance expectations and provide ongoing coaching and feedback to Store Managers through regular store visits, performance evaluations, and one-on-one touchpoints
Effectively balance competing priorities, focusing on what drives the greatest impact
Inspire trust and respect through active listening and empathetic leadership
Demonstrate agility in navigating uncertainty and leading through change
Take full accountability for delivering results and driving team performance
Supervise the P&L performance per key account, and collaborate with the Finance Department to develop a clear P&L vision by channel
Work in close partnership with the General Manager, Finance, and Operations teams to ensure effective P&L management and continuous optimization
Define and contribute to the budget strategy and presentations during key budget cycles, aligning with leadership and cross-functional teams
Ensure sound financial oversight of store operations, maintaining profitability and adherence to budgetary constraints
Address operational and financial challenges by delivering creative, pragmatic solutions that support business continuity and growth
Manage the Sales team's T&E (Travel & Entertainment) budget, ensuring responsible and strategic allocation of resources
Support your team in negotiating optimal Trade and E-commerce visibility during Key Commercial Periods (KCP), ensuring alignment with both regional and global brand priorities
Ensure the timely and high-quality execution of brand animations and activations, working in close collaboration with the Marketing team to deliver impactful in-store and online experiences
Define and manage the CAPEX budget approach, ensuring structured follow-up with key departments (finance / marketing / training) and successful implementation across the region
Establish and apply a Return on Investment (ROI) framework to evaluate and prioritize initiatives, ensuring strategic allocation of resources and measurable business impact
Collaborate closely with the Regional Training team to define and implement impactful training sessions for Sales Delegates and the Beauty Advisor (BA) community, while carefully managing associated budget implications
Recommend and implement innovative, out-of-the-box sales incentive programs to drive motivation, engagement, and performance across the sales force
Requirements
Minimum of 10 years of progressive experience same or in a comparable leadership role within the luxury beauty industry
Proven leadership experience in local markets and/or Travel Retail, ideally in a sales management or similar strategic role
Demonstrated ability to thrive in confidential, high-stakes environments while fostering strong team relationships
Strong business acumen with a solid analytical mindset and a deep understanding of sales dynamics
Expert in P&L management with a passion for data analysis and performance tracking
Comfortable multitasking and managing diverse responsibilities simultaneously
A collaborative team player who can work independently and travel as needed
Skilled negotiator with a diplomatic approach to internal and external stakeholder management
Agile and solution-oriented, with the ability to adapt strategies based on evolving business needs
Excellent interpersonal and communication skills, with a curious and resourceful mindset
Familiar with performance evaluation metrics and principles
Enthusiastic about contributing to a small, fast-paced, and growing team
Highly organized with a proactive attitude and strong command of MS Office, especially Excel