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Reporting to the General Manager/Managing Director, the Regional Sales Director plays a pivotal role in driving both top-line growth and bottom-line profitability. This position is responsible for inspiring and motivating the sales team to achieve ambitious targets while fostering a high-performance culture that delivers an exceptional in-store experience across the region. The Regional Sales Director will maximize profitability by implementing and supporting strategic brand initiatives, ensuring alignment with regional and global objectives. A key part of the role involves developing and executing tailored commercial strategies for both local markets and Travel Retail (TR), with a focus on long-term growth and continuous improvement of current commercial conditions. In collaboration with the team, the Regional Sales Director will identify and activate key growth drivers, setting clear standards and objectives for all retail doors while optimizing operations to ensure efficiency and excellence. You will be accountable for securing the best possible brand positioning and maximizing ROI across the entire distribution network. This includes cultivating strong, trust-based relationships with all accounts in both TR and local markets throughout the US and LATAM. Cross-functional collaboration is essential. You will work closely with teams in Miami, Paris, and New York to ensure alignment and leverage synergies across departments. This position is based onsite in our Coral Gables, FL office.
Job Responsibility:
Conduct a comprehensive analysis of the current client portfolio, store distribution, Beauty Advisor deployment, client margin structures, and product assortments
Lead a full audit of the current business landscape to identify key areas for improvement
Formalize and implement a regional growth strategy by key distribution channels and markets
Introduce a category management approach grounded in strong commercial acumen
Negotiate improved commercial terms and margin structures
Define and implement a structured sell-in and sell-out target framework per key retailer and distributor
Conduct regular audits of distribution strategy
Recommend and implement enhanced commercial and demand planning methodologies
Oversee monthly forecasting and operational business reviews
Lead quarterly business reviews with key accounts and markets
Deliver monthly market trend analyses for key markets
Define and monitor pricing strategies per market
Collaborate with distributors and the e-commerce manager to strengthen online sales performance
Demonstrate a deep understanding of store operations and success standards
Conduct regular and impactful store visits
Build and maintain strong, respectful relationships with clients, buyers, and the Beauty Advisor community
Ensure full compliance with company policies, operational guidelines, and brand standards
Lead a team of 10 direct reports
Cultivate a team-oriented environment
Lead with honesty, humility, and integrity
Develop and execute a robust talent strategy
Set clear performance expectations and provide ongoing coaching and feedback
Supervise the P&L performance per key account
Work in close partnership with the General Manager, Finance, and Operations teams
Define and contribute to the budget strategy and presentations
Ensure sound financial oversight of store operations
Manage the Sales team’s T&E budget
Support your team in negotiating optimal Trade and E-commerce visibility during Key Commercial Periods
Ensure the timely and high-quality execution of brand animations and activations
Define and manage the CAPEX budget approach
Establish and apply a Return on Investment framework
Collaborate closely with the Regional Training team to define and implement impactful training sessions
Recommend and implement innovative sales incentive programs
Requirements:
Minimum of 10 years of progressive experience same or in a comparable leadership role within the luxury beauty industry
Proven leadership experience in local markets and/or Travel Retail, ideally in a sales management or similar strategic role
Demonstrated ability to thrive in confidential, high-stakes environments while fostering strong team relationships
Strong business acumen with a solid analytical mindset and a deep understanding of sales dynamics
Expert in P&L management with a passion for data analysis and performance tracking
Comfortable multitasking and managing diverse responsibilities simultaneously
A collaborative team player who can work independently and travel as needed
Skilled negotiator with a diplomatic approach to internal and external stakeholder management
Agile and solution-oriented, with the ability to adapt strategies based on evolving business needs
Excellent interpersonal and communication skills, with a curious and resourceful mindset
Familiar with performance evaluation metrics and principles
Enthusiastic about contributing to a small, fast-paced, and growing team
Highly organized with a proactive attitude and strong command of MS Office, especially Excel