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As our Regional Sales & Marketing Director, you will be at the helm of our sales and marketing efforts, driving the growth of swim lessons and other activities in our competitive region. Your role involves developing compelling marketing programs, implementing cutting-edge sales strategies, leveraging CRM platforms, social media marketing, and event planning to boost brand visibility and sales. You'll also play a pivotal role in developing our sales and front desk teams into top-notch professionals.
Job Responsibility
Develop compelling, cross-channel marketing strategies and content
Launch innovative sales strategies, taking ownership of the entire sales cycle
Develop communications across the customer life-cycle from pre-sales through graduation
Build monthly customer communications and updates across multiple channels
Exceed industry standards by maximizing sales conversion rates
Drive growth through effective lead prosecution using CRM and sales technologies
Analyze customer and sales data
Lead the training and mentorship of sales and school staff to achieve peak performance
Take charge of call center strategies and introduce creative social media and event marketing initiatives
Interact with influencers, customer and market data providers and other vendors
Collaborate closely with school operational managers to align sales with operational goals
Stay vigilant about market trends and competitors, ready to take assertive action
Requirements
Bachelor’s degree in Business Administration, Marketing, or related field (Master’s degree preferred)
Minimum of 5 years' high-impact sales leadership experience, education or sports sector experience a plus
Proven expertise in Call Center management, CRM platforms, text marketing, and sales technologies
Mastery of sales funnels, conversion rates, and lead prosecution
Proficiency in social media marketing and event planning
Outstanding communication, interpersonal, and leadership skills
Strong ability to train and mentor teams for peak sales and marketing performance
Nice to have
education or sports sector experience
What we offer
401(k) matching
Bonus based on performance
Paid time off
Competitive Salary and Benefits Package
Opportunities for Professional Development and Growth
Supportive, Vibrant, and Fun Team Environment
Making a Difference: Play a pivotal role in the growth and success of our dedicated staff and young learners