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The Regional Revenue Manager will deliver a robust sales strategy across their allocated properties, and work with internal and external stakeholders to achieve occupancy targets and maximise revenue opportunities. The Regional Revenue Manager will encourage behaviours and activity that increase lead generation, conversion, and retention. Working with the property teams to achieve 100% occupancy you will be responsible for the end-to-end sales process, analysis of results, identifying new opportunities and seeking to improve conversion performance at all levels. You will have a strong focus on increasing revenue, reducing cost per sale, business development and improving teams through training and coaching. Additionally, you will work with the property teams to ensure campaign delivery is effective and be aware of local opportunities to increase occupancy as well as competitor activity and pricing. The Revenue Manager will need to be fully aware of each property’s proposition and USPs to drive overall performance.
Job Responsibility:
Deliver a robust sales strategy across allocated properties
Work with internal and external stakeholders to achieve occupancy targets and maximise revenue opportunities
Encourage behaviours and activity that increase lead generation, conversion, and retention
Work with the property teams to achieve 100% occupancy
Be responsible for the end-to-end sales process, analysis of results, identifying new opportunities and seeking to improve conversion performance
Have a strong focus on increasing revenue, reducing cost per sale, business development and improving teams through training and coaching
Work with the property teams to ensure campaign delivery is effective
Be aware of local opportunities to increase occupancy as well as competitor activity and pricing
Be fully aware of each property’s proposition and USPs to drive overall performance
Launch and deliver a sales strategy per property, that achieves both occupancy and revenue targets
Monitor the key sales metrics and demographic indicators within the cycle, spotting and acting upon trends, concerns and opportunities
Highlight opportunities to drive revenue within the sales cycle and communicate required changes to the relevant internal teams and clients
Liaise with the Head of Revenue to make changes where required to agent and incentive budgets/strategy
Deliver the sales strategy at the start of each cycle, obtaining client approval for pricing and agent/incentive budgets
Manage the client relationship from a sales perspective
Take the lead on updating clients with changes to the strategy, both positive and negative, and obtain approval for changes as required
Attendance at client meetings, delivering relevant updates and insight
Drive retention, ensuring rebooker targets are met, all potential customers have been targeted and there is onsite activity to support this
Track all sales metrics ensuring customers have a clear journey through our sales funnel
Work with the sites teams to ensure all enquiries are logged and all sales processes and policies are followed
Review and feedback on the customer sales journey on site
to include show flats, in person and online viewings, social media activity, student experience and reviews
Completion of sales PVRs across the region – target of 2 per property, per year
Manage, co-ordinate and deliver sales training sessions to improve overall sales knowledge and conversion performance
Support the property teams to achieve summer revenue targets
Work closely with Regional and Area Managers
Attend and host Regional/Area meetings to discuss team performance, share best practice, and suggest improvement opportunities
Demonstrate a clear knowledge of the booking system and feedback change requests
Completion of competitor analysis and an awareness of the wider student marketplace
Demonstrate a superior product knowledge of all properties within the region, knowing their proposition in detail
Suggest local initiatives for lead generation and work with the marketing team as required
Manage and maintain strong relationships with our International Business Development Manager, Partnerships Manager, and wider agents
Identify key international agents to support specific property requirements and work with them to deliver a strategy
Develop local relationships with key stakeholders for possible referral and nominations deals
Work with the partnerships team as required to secure Nominations agreements within the region
Comply with Health and Safety working practice in accordance with the company’s policy
To be flexible and work effectively with other colleagues
Support at key open days/check in weekends as required
Requirements:
Must have very strong written English skills
Proven track record in managing sales, sales teams, business development and sales conversion metrics
Analytical – experience of managing budgets and writing reports
Intermediate to advanced use of Microsoft Office Suite, including Word, Excel and Outlook
Project Management and delivery - good presentation skills in PowerPoint
Ability to work with minimum supervision and to tight deadlines as well as to work as part of a team
Excellent organisational, time management and negotiating skills
Ability to present to stakeholders when required
Ability to deal effectively with people at all levels
Ability to achieve goals and targets within timescales
Must be performance and KPI driven, able to motivate, inspire and engage teams
Self-motivated and able to work independently with minimum guidance
confidence in taking the initiative and making decisions
A real sense of ownership for the sales performance and delivering high standards
Commitment to equal opportunities
Willing to be flexible and respond to changing circumstances
Demonstrate a positive ‘can do’ attitude and to become quickly established to add value to the business
What we offer:
Generous holiday package of 25 days, plus bank holidays
Access to a range of exclusive retail discounts
Take your special day off! Enjoy your birthday with a well-deserved break from work