Regional Media Strategist Job at Better Collective

Principal GTM Strategist

Appian is seeking a Principal GTM Strategist to help define, shape, and scale Ap...

Location

United States , Atlanta

Salary:

150000.00 - 300000.00 USD / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

10–15+ years of progressive experience in corporate narrative strategy, macro content marketing, B2B product marketing, solutions marketing, GTM strategy, or related enterprise technology roles
Proven experience partnering with executive leadership and C-suite stakeholders to refine strategic messaging, shape thought leadership, and co-author high-visibility content
Strong ability to translate complex technology capabilities into business value propositions for executive and enterprise buyer audiences
Hands-on fluency with modern AI tools for market research, message development, content creation, workflow automation, and post-campaign analysis
Demonstrated experience developing narratives and GTM programs around enterprise technology, SaaS, automation, AI, cloud, or digital transformation
Experience designing scalable GTM toolkits, field enablement assets, sales narratives, and campaign frameworks
Strong understanding of how Sales, Marketing, Product, Communications, and Partner teams work together to activate messaging in market
Experience using Salesforce, Marketo, BI platforms, or related tools to analyze pipeline performance, campaign effectiveness, and buyer engagement
Excellent written, verbal, and presentation skills, with the ability to simplify complexity without losing strategic depth
Strong executive presence, intellectual curiosity, and the ability to influence without direct authority

Job Responsibility

Partner with senior leadership, product executives, and cross-functional stakeholders to shape Appian’s macro market narratives and AI automation point of view
Translate complex technical capabilities, including AI-assisted development and AI automation, into compelling business-outcome narratives for executive audiences
Own the end-to-end lifecycle of Appian’s messaging AI notebooks, including maintenance, optimization, accuracy, relevance, and adoption
Use AI-powered research tools, market data, and traditional research methods to uncover buyer friction points, economic shifts, industry trends, and competitive insights
Partner with Corporate Communications and PR teams to fuel media outreach, analyst conversations, influencer engagement, and external thought leadership
Collaborate with strategic partners, global systems integrators, and ISVs to develop co-branded ecosystem narratives and joint GTM messaging
Embed Appian narratives into partner-led channels, including external events, advisory boards, partner toolkits, and digital platforms
Convert macro thought leadership themes into scalable GTM toolkits for Sales, Field Marketing, Regional Demand Generation, and Sales Development teams
Build localized campaign guidance, narrative guides, and enablement materials that help teams break into new logos, accelerate stalled pipeline, and elevate deal value
Orchestrate internal collaboration across Product Management, Sales Engineering, Professional Services, Partners, Marketing, and Sales to create unified market-facing value propositions

What we offer

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
employee referral bonus program

Fulltime

New

Senior Regulatory Affairs Consultant - Regulatory Labeling Strategist

As part of Parexel Consulting, you will play a vital role in helping biopharmace...

Location

United States

Salary:

Not provided

Parexel

Expiration Date

Until further notice

Requirements

5-7 years in biotech/pharmaceutical industry
2+ years in global labeling/regulatory with global strategic leadership responsibilities
Proven ability to lead cross-functional teams and influence stakeholders across diverse cultural and geographic settings
Strong knowledge of US, EU, DE, CH, AU regulatory labeling lifecycle management
Experience with direct-to-consumer advertising, social media review, and Health Authority negotiations
Must be familiar and able to work with RIMS (e.g., Veeva RIMS), eDMS (e.g., Veeva), Apollo, Docubridge, and Change Management systems (e.g., Trackwise)
Experience with Microsoft Office applications, SharePoint, Adobe Acrobat, TVT, Promomats, and GLAMS
Knowledge of regulatory requirements relevant to drug development, global labeling, and post-marketing (US, EU, AU, DE preferred)
Demonstrated problem-solving ability with risk analysis and sound decision-making
Strong collaboration skills, with experience working in global, cross-cultural, matrix environments

Job Responsibility

Define and drive global labeling strategy across foundational and non-foundational markets (US, EU, AU, CH, DE)
Lead creation, revision, and management of core labeling documents, including Core Data Sheet (CDS), USPI, EU SmPC, Global Patient Leaflet, and Target Label Profile
Align labeling content and strategy across U.S., EU, and global regulatory teams
facilitate timely endorsement of labeling decisions by senior leadership
Interpret clinical and scientific data to inform labeling content and product claims
identify strategic risks and opportunities
Remain current with global labeling regulations and provide training to internal stakeholders
Chair and manage Labeling Review Committee (LRC), Global Labeling Committee (GLC), and CCDS Working Team—set agendas, drive decisions, and ensure timely implementation
Develop and maintain governance frameworks for company positions (DLS, CCDS, USPI, EU SmPC) and foundational markets
Influence external labeling landscape through policy intelligence and strategic engagement

Fulltime

Senior External Marketing & PR Specialist (DACH/Europe)

Zalando's Retail Media unit ZMS is looking for a high-impact Senior External Mar...

Location

Germany , Berlin

Salary:

Not provided

Zalando Lounge

Expiration Date

Until further notice

Requirements

Proactive Press Outreach: Actively pitch stories, data-driven insights, and executive profiles to top-tier business, tech, and marketing publications (e.g., W&V, Horizont, Adweek, OMR, Handelsblatt).
Thought Leadership: Secure guest columns, speaking engagements, and expert commentary opportunities for leadership to define the future of Retail Media, as well as promote our own podcast.
Award Management: Research, draft, and submit winning entries for prestigious industry awards (e.g., Effies, Cannes Lions, MIXX Awards, German Digital Award) to ensure consistent ranking.
Interview & Coverage Coordination: Facilitate high-impact interviews and maintain a steady drumbeat of press coverage that reinforces our market authority.
Network Leveraging: Utilize your existing 'Rolodex' of journalists, editors, and influencers in the DACH/European media scene to bypass the noise.
Event steering: steering and coordinating our annual ZMS Partner Day with up to 400 brand guests.
The Network: You have deep, established relationships with marketing, retail, and business journalists across Europe, with a strong focus on the DACH region.
The Expertise: You have a proven track record in PR or Journalism, ideally with a background in AdTech, Retail Media, or E-commerce.
The Strategist: You don't just 'send releases'
you craft compelling narratives that journalists actually want to cover and the industry desires to know about.

Job Responsibility

Proactive Press Outreach
Thought Leadership
Award Management
Interview & Coverage Coordination
Network Leveraging
Event steering

What we offer

27 days of holiday a year to start for full-time employees (and +1 every year until 30)
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counselling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available

Fulltime

Content Strategist

At AKQA (part of WPP) we believe in the imaginative application of art and scien...

Location

United States , Atlanta

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

Strong editorial experience, ideally from journalism, media or corporate storytelling, and the ability to write with clarity, simplify complex ideas and craft engaging narratives
Confidence interviewing subject experts and leaders and turning insight into compelling stories
Understanding of digital publishing and multimedia formats, with strong visual judgment and the ability to adapt content across channels without losing coherence or tone
Ability to develop content strategies and multi-channel campaigns and identify narrative patterns across different pieces of work
Skill in finding the real angle in early-stage or incomplete material and connecting themes so stories reinforce one another over time
Editorial judgement that guides teams toward clearer, more effective storytelling that supports brand and business priorities
Awareness of cultural trends, industry shifts and emerging technologies, using this knowledge to sharpen story angles and maintain relevance
A way of working grounded in curiosity and initiative, with clear communication and strong collaboration across functions
Discipline in managing multiple priorities and raising issues early so work can move forward smoothly

Job Responsibility

Help shape the campaigns and content that represent AKQA across our owned channels
Work within the Marketing team and partner with Growth, Creative and regional teams to understand priorities and surface strong stories
Translate case studies into persuasive client stories, find the strongest angles within complex material and connect related themes so our narrative builds consistency over time
Support leadership in expressing our direction through clear, relevant and accessible storytelling
Build and manage the editorial foundations that keep our content aligned and coherent, including plans, calendars and workflows
Set clear goals and audiences and ensure measurement reflects business priorities
Maintain editorial standards across tone, structure and voice
Work with contributors from across the organisation to refine content so it is accurate, cohesive and ready for publication
Research, write and produce content across formats including opinion pieces, social campaigns, case stories, website copy, thought leadership and scripts, adapting ideas to suit the strengths of each medium
Edit with clarity and precision, strengthening structure and intent without losing the author's voice

Fulltime

Creative Services Manager

Hong Kong Disneyland Resort (HKDL) is looking for a seasoned and visionary art-b...

Location

Hong Kong , Lantau Island

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

10+ years of experience in creative, brand marketing, or advertising, preferably with tourism, entertainment, hospitality, or lifestyle brand experience
with 3+ years managing teams
Strong understanding of brand storytelling, audience engagement, and campaign performance measures
Exceptional leadership, project management and stakeholder communication skills
Strong knowledge of all types of creative production including video, social and print
Able to generate a reliable supply of original ideas and visual concepts and adapt to different deliverables
Able to work independently with fast and accurate decision-making skills
Fluent in the latest art and design tools and technologies including Adobe Creative Cloud applications (e.g. Illustrator, Photoshop, After Effects)
Proficiency in AI tools is a significant advantage
Adaptable to fluid, fast-paced, deadline-driven environments

Job Responsibility

Translate marketing strategies and campaign briefs into compelling creative ideas that engage local, regional, and global audiences
Lead the conceptualization, design, and production of marketing materials, including videos, digital content, print assets, OOH, social media, and in-park collateral
Establish and protect HKDL's long-term visual language and identity
Partner closely with internal creative teams, copywriters, designers, and external agencies to maintain creative excellence and brand consistency
Review and approve creative materials to ensure they reflect HKDL's values, tone, and guest promise
Manage the end-to-end creative development process — from ideation to execution, review, and execution
Oversee production timelines, resource planning, and quality control for all creative deliverables
Supervise photo and video shoots, ensuring creative intent translates effectively on screen and in print
Partner with marketing strategists, consumer insights, and product teams to align creative messaging with business priorities and guest communications
Contribute to creative strategy planning sessions, seasonal campaigns, and new product launches

Fulltime

Principal GTM Strategist

Appian is seeking a Principal GTM Strategist to help define, shape, and scale Ap...

Location

United States , McLean

Salary:

150000.00 - 300000.00 USD / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

10–15+ years of progressive experience in corporate narrative strategy, macro content marketing, B2B product marketing, solutions marketing, GTM strategy, or related enterprise technology roles
Proven experience partnering with executive leadership and C-suite stakeholders to refine strategic messaging, shape thought leadership, and co-author high-visibility content
Strong ability to translate complex technology capabilities into business value propositions for executive and enterprise buyer audiences
Hands-on fluency with modern AI tools for market research, message development, content creation, workflow automation, and post-campaign analysis
Demonstrated experience developing narratives and GTM programs around enterprise technology, SaaS, automation, AI, cloud, or digital transformation
Experience designing scalable GTM toolkits, field enablement assets, sales narratives, and campaign frameworks
Strong understanding of how Sales, Marketing, Product, Communications, and Partner teams work together to activate messaging in market
Experience using Salesforce, Marketo, BI platforms, or related tools to analyze pipeline performance, campaign effectiveness, and buyer engagement
Excellent written, verbal, and presentation skills, with the ability to simplify complexity without losing strategic depth
Strong executive presence, intellectual curiosity, and the ability to influence without direct authority

Job Responsibility

Partner with senior leadership, product executives, and cross-functional stakeholders to shape Appian’s macro market narratives and AI automation point of view
Translate complex technical capabilities, including AI-assisted development and AI automation, into compelling business-outcome narratives for executive audiences
Own the end-to-end lifecycle of Appian’s messaging AI notebooks, including maintenance, optimization, accuracy, relevance, and adoption
Use AI-powered research tools, market data, and traditional research methods to uncover buyer friction points, economic shifts, industry trends, and competitive insights
Partner with Corporate Communications and PR teams to fuel media outreach, analyst conversations, influencer engagement, and external thought leadership
Collaborate with strategic partners, global systems integrators, and ISVs to develop co-branded ecosystem narratives and joint GTM messaging
Embed Appian narratives into partner-led channels, including external events, advisory boards, partner toolkits, and digital platforms
Convert macro thought leadership themes into scalable GTM toolkits for Sales, Field Marketing, Regional Demand Generation, and Sales Development teams
Build localized campaign guidance, narrative guides, and enablement materials that help teams break into new logos, accelerate stalled pipeline, and elevate deal value
Orchestrate internal collaboration across Product Management, Sales Engineering, Professional Services, Partners, Marketing, and Sales to create unified market-facing value propositions

What we offer

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
employee referral bonus program

Fulltime

Creative Strategist, Central and Eastern Europe (Warsaw)

Meta's Creative Shop is looking for a Creative Strategist to lead creative excel...

Location

Poland , Warsaw

Salary:

214000.00 - 295000.00 PLN / Year

Senior Marketing Manager, EMEA

At Supercell, we craft immersive game worlds that inspire millions. Now, we're l...

Location

Germany , Berlin

Salary:

Not provided

Supercell

Expiration Date

Until further notice

Requirements

Strong experience executing marketing campaigns in EMEA and ideally DACH markets, France and the UK - preferably in gaming, entertainment, or consumer brands
Deep understanding of DACH media, culture, and player behavior
Hands-on experience across digital and social marketing, including influencer and creator collaborations
Familiarity with broader media channels such as TV, CTV, audio, and out-of-home
Proven ability to manage complex projects, timelines, and budgets
Experience working with international teams across time zones
Clear and concise communication skills with strong attention to detail
A proactive, adaptable mindset and comfort working in a fast-moving environment

Job Responsibility

Own the end-to-end execution of Supercell marketing campaigns, activations, and initiatives across EMEA
Translate regional marketing strategy into concrete, high-quality regional go-to-market plans
Lead the delivery of campaigns across digital, social, influencer, and partnership channels
Manage timelines, budgets, and scopes to ensure campaigns ship on time and at a high quality bar
Partner closely with local agencies, game teams, marketing strategists, and creatives to ensure smooth execution
Coordinate with creators, agencies, and external partners to deliver integrated campaigns
Oversee production across non-owned channels, events, and activations, ensuring consistency and accuracy
Track campaign performance and player response, sharing insights with stakeholders
Continuously improve execution quality by applying learnings and raising the bar over time
Capture learnings, identify execution improvements and proactively recommend ways to improve future campaigns

What we offer

Relocation support

Fulltime

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Regional Media Strategist

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