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Reporting to the Regional Marketing Manager, this role will drive the Marketing development and execution in selected key territories and will focus on developing the Valvoline brand in those territories, building first-class 360-degrees knowledge of those territories, supporting the various direct and indirect sales channels. In this role you work closely with the marketing platform teams as well as with the sales organization and other regional marketing specialists.
Job Responsibility:
Full responsibility for in-market execution of marketing initiatives such as product launches, promotions, brand campaigns and marketing plan development
Regional execution support in close cooperation with regional sales teams and channel partners
Initiate, drive and coordinate new marketing developments to strengthen the brand and overall proposition
Gather regional market intelligence to optimize the overall proposition
Exploit Valvoline portfolio performance insights to drive portfolio improvements and feed that back into the platform teams as well as regional sales teams
Support the Valvoline sales teams and distributor partners with market specific requests
Drive and support business critical Valvoline Europe Marketing projects within the territory
Take ownership over brand related activities
Build and maintain good working relationships with both internal as external relevant stakeholders
Manage relevant regional marketing budgets
Work closely with full market activation team and sales organization to develop, localize and maximize the effectiveness of marketing initiatives
Develop an adequate portfolio management in the assigned markets
Requirements:
Minimum Bachelor degree in Business or Marketing, Master degree is a plus
Minimum 5 years of marketing or sales experience in the aftermarket sector. Preferably in the lubricants Business
Must be fluent in English and other European languages are a plus
Excellent interpersonal and communication skills with a strong customer focus
Pro-active, self-starter, independent and willing to take ownership