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Reporting to the Regional Marketing Manager, this role will drive the marketing development and execution in selected key territories and with key customers. It will focus on driving both Valvoline brand and sales objectives by building first-class 360-degree knowledge of those territories, routes to market and customer capabilities. Responsible for creating and activating a regional and customer marketing plan, based on a segmented value proposition. Working closely with product marketing, marketing communications, local sales teams, technical teams and other operational specialists.
Job Responsibility:
Develop and activate a regional marketing plan to an agreed budget
Approve, monitor and measure customer marketing plans
Manage and enforce the customer budget process
Implement a segmented customer value proposition based on customer capability, resourcing and scale
Brand guardian of all content developed locally, and by customers
In priority markets, develop and activate plans to address brand equity
Implement product launches with customer activation plans
Develop and activate, with Sales, timely local sales promotions
Activate global and regional campaigns with key customers
Requirements:
Minimum Bachelor degree in Business or Marketing, Master degree is a plus
Minimum 5 years of marketing or sales experience in the automotive industry. Preferably in the lubricants sector
Must be fluent in English, Russian and all other languages are a plus
Excellent interpersonal and communication skills with a strong customer focus
Pro-active, self-starter, independent and willing to take ownership
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