Regional Marketing Program Manager, EMEA (Western Europe)

• Plan, coordinate, and execute a robust calendar of regional marketing events across Western Europe, including in-person customer events, partner roadshows, and virtual webinars
• Manage end-to-end event logistics, including platform setup for webinars, venue coordination, vendor management, and budget tracking
• Develop and manage comprehensive task lists and timelines to ensure flawless execution of all event components
• Act as the primary marketing liaison for regional partners, collaborating on co-marketing initiatives, joint events, and shared webinars
• Run point on communications with prospective customers and VIPs prior to, during, and after events to ensure a premium brand experience
• Align with the regional sales team to ensure event attendees are effectively tracked, scored, and handed off for follow-up
• Draft sharp, engaging copy for event registration landing pages, promotional social media posts, and webinar abstracts
• Adapt global marketing messaging to resonate with a B2B Western European audience within the mapping/geospatial tech ecosystem
• Lead regional email marketing campaigns to drive event registrations, coordinate pre-event reminders, and manage post-event nurture sequences
• Build, test, and deploy emails using our team which supports our marketing automation platform, continuously optimizing for open rates and conversions

• 3–5 years of experience in B2B marketing, specifically focusing on event marketing, field marketing, or program management
• Previous experience or a strong understanding of the B2B SaaS, mapping technology, GIS, or location intelligence space is highly preferred
• Proven track record of managing both virtual webinars (e.g., Zoom, ON24) and in-person events or trade shows
• Excellent copywriting skills with the ability to distill technical B2B concepts into clear, action-oriented event promotions and emails
• Hands-on experience with marketing metrics and pulling and analyzing reports
• Exceptional organizational and task-management skills
• Comfortable leading calls with external partners and presenting plans to internal stakeholders
• Ability to work autonomously in a remote or hybrid environment across Western European time zones
• Fluent in English (written and spoken)
• Fluency in an additional Western European language (e.g., German, French) is a strong plus

Fluency in an additional Western European language (e.g., German, French)