Regional Marketing Manager

• Develop and execute marketing initiatives, measurements and analysis, and articulate results/insights of the marketing programs
• Leverage advertising data and internal data to provide insights and information to make marketing programs optimally effective
• Provide actionable and insightful information from marketing programs across all marketing channels
• Develop and direct a variety of fact-based marketing tools and analysis that aid franchisees in driving traffic to their centers
• Develop, maintain, and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection
• Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness
• Control ROI with thorough and thoughtful optimization
• Work with franchisees and markets to optimize marketing spend
• Guide franchise and markets as to their most effective marketing channels
• Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels
• Understand and provide support to franchisees on retention marketing
• Complete analysis on retention marketing and assist franchisees on metrics
• Work with agency partners to optimize and manage ongoing PPC campaigns
• Prepare campaign performance reports and post-campaign analysis
• Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues
• Synthesize data into messages and very succinct presentations that aid in managerial decision making
• Provide general marketing support to assigned regional advertising pools
• Provide direction and input to assigned regional advertising pools to ensure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies

• 2 years’ experience in marketing management in a corporate or agency environment
• 2 years working experience optimizing and managing Google Ads campaigns
• Working knowledge of SEO, PPC, SMM and traditional marketing
• Proven success developing marketing plans and campaigns
• Bachelor’s degree in advertising, Marketing, Communications, or related field required

Extensive Social Media Experience