Regional Marketing Manager Job at Figma (Tokyo)

Regional Marketing Manager

Figma

Location:
Japan , Tokyo

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! As we continue to expand in Japan, we’re looking for a Marketing Manager to lead our marketing efforts across the country and drive strategic initiatives focused on lead generation and revenue growth. In this role, you’ll develop and implement comprehensive demand generation and field marketing strategies to effectively reach, engage, and convert our Mid-Market and SMB audiences. You’ll collaborate closely with our Sales organization to drive pipeline growth, while also partnering with Product Marketing, Brand, Paid Marketing, and the Design & Developer Advocate teams to ensure marketing programs are cohesive, impactful, and aligned to Figma’s global vision.

Job Responsibility:

Set the Demand Gen and Field Marketing Strategy: Build and execute localized demand generation and field marketing programs for Japan to support overarching international marketing goals
Focus on driving brand awareness, pipeline generation (SAO + PG), and campaign ROI
Partner with Sales: Work closely with Japan’s Commercial Sales (SMB + Mid-Market) teams to create integrated campaigns that align to business priorities—helping generate qualified leads and accelerate deal velocity
Localized Campaign Execution: Develop Japan-specific campaigns, messaging, and narratives that resonate with local audiences and drive meaningful engagement across digital, event, and media channels
Global Collaboration: Partner with regional and global marketing teams to adapt global initiatives for the Japanese market, ensuring alignment while optimizing for local impact
Performance Tracking and Budget Management: Build strong measurement frameworks and manage campaign budgets to track performance, analyze ROI, and continuously optimize spend and channel mix

Requirements:

5+ years of B2B marketing experience in Japan, ideally within SaaS or technology companies
Proven success in developing and executing full-funnel demand generation strategies for SMB and Mid-Market segments, with deep understanding of the digital marketing mix and how to leverage paid, owned, and earned channels to scale growth in Japan
Experience in field marketing and events, including planning, execution, and optimization for measurable impact
Strong stakeholder management skills: you can align sales, product, and marketing teams across different regions and priorities. You think long-term, anticipate challenges, and bring people together to deliver results. Ability to work with global and local stakeholders
Native-level Japanese and business-level English communication skills

What we offer:

Grow as you go value
Dedicated to equal employment opportunities
Reasonable accommodation for individuals with disabilities

Additional Information:

Job Posted:
January 05, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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