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As we continue to expand across APAC, we are looking for a Regional B2B Marketing generalist to run marketing efforts across India and lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert our local audiences, collaborating closely with our sales teams. You’ll be focussed on up-leveling our brand awareness, driving demand for growth and helping delight and retain our B2B customers across Enterprise, Mid-Market, and SMB. You’ll be part of the International Marketing Team and partner closely with Sales, Product Marketing, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business.
Job Responsibility:
Set the Demand Gen/Field strategy: Build and implement demand generation and field marketing strategies and programmes for India to support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful execution, best practice and proven ROI
Partner with Sales: Collaborate with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy (net new to existing customer expansion)
Global collaboration: Work closely with marketing team members in both International and Global teams, to deliver consistent and impactful marketing results through the funnel and across multiple channels and all business segments in local languages
Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget
Regional Leadership: Be the face of India marketing and an International Marketing brand ambassador
Requirements:
8+ years of B2B Marketing leadership experience across India
Experience building and implementing full funnel Demand Gen strategies for different segments
Deep understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
Led all sorts of field events and you’ve experienced all the things that help make events a success
Understand how to work with, and influence stakeholders. You have experience solving sophisticated marketing problems, and collaborating with senior management to find success
A data-driven yet creative mind who loves bringing new insights to existing projects and continuously pushes the team to try new things
Self-Starter - You operate with a strong sense of ownership and responsibility over your region—proactively shaping strategy, rallying cross-functional teams, and driving execution without waiting for direction
Strategic problem solver - you plan ahead of the curve, anticipate potential roadblocks and seek creative ways to reach and over achieve team goals
A love of bringing people together. You drive team collaboration, and also enjoy working with people outside of your team and outside of the company
Stakeholder management experience – you understand how to motivate different types of people and help individuals reach their potential
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