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Regional Marketing Manager

https://www.baxter.com/ Logo

Baxter

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Location:
Germany , Munich

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking an experienced Regional Marketing Manager to lead the marketing efforts for the HST (Healthcare Solutions and Technologies) segment in Western Europe, with a focus on the Surfaces, Safe Patient Handling, and Stretchers product lines. The successful candidate will be responsible for developing and executing marketing strategies to drive profitable business growth, increase brand awareness, and enhance customer engagement in the region.

Job Responsibility:

  • Develop and execute regional marketing strategies to achieve business objectives, aligned with global marketing initiatives
  • Manage the portfolio profitability and drive portfolio rationalization where required
  • Conduct market research and analysis to identify trends, opportunities, and challenges in the Western European HST market
  • Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
  • Develop and execute product marketing plans for Surfaces, Safe Patient Handling, and Stretchers product lines, including product launches, promotions, and campaigns
  • Create and manage product content, including product descriptions, datasheets, and case studies
  • Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements
  • Act as second line support for local tender submission to ensure HST solutions are positioned in the best possible way
  • Develop and distributor support tools and materials to ensure maximum effectiveness for distributor partners
  • Work with install base data and the service organization to identify opportunities for repair and upgrade for customers wishing to maintain their current fleets
  • Measure and analyze campaign performance, using data and insights to optimize future campaigns
  • Manage regional marketing budget and ensure effective allocation of resources
  • Develop and track key performance indicators (KPIs) to measure marketing performance and ROI
  • Provide regular marketing reports and insights to stakeholders, including sales, product management, and global marketing teams
  • Collaborate with internal stakeholders, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
  • Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts
  • Represent the company at industry events and conferences, as required

Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in marketing, with a focus on B2B marketing and product marketing
  • Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness
  • Strong understanding of the Western European HST market and industry trends
  • Excellent communication, project management, and analytical skills
  • Ability to work independently and collaboratively as part of a global team
  • Fluency in English

Nice to have:

Proficiency in additional European languages a plus

What we offer:
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer

Additional Information:

Job Posted:
January 24, 2026

Work Type:
Remote work
Job Link Share:

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