Regional Marketing Manager Job at Xbow

Regional Marketing Manager

Xbow

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Job Description:

We’re looking for a Regional Marketing Manager, EMEA to build and scale XBOW’s marketing presence across UKI, the Nordics, Benelux, and France. This role owns the regional marketing strategy and execution, translating global positioning into locally resonant programs that drive awareness, pipeline, and long-term market leadership across diverse EMEA markets. You’ll sit at the intersection of Field Marketing, Product Marketing, Sales, Partnerships, and Community, with a mandate to create high-impact regional programs—from campaigns and events to partner activations and localized content. This is a builder role: you’ll establish the EMEA marketing playbook, test and iterate quickly, and scale what works across both mature and emerging markets. You’ll thrive here if you enjoy owning a region end-to-end, love navigating cultural and market nuance, and are excited to take a technically sophisticated product and make it land powerfully across Europe.

Job Responsibility:

Own and execute XBOW’s regional marketing strategy across EMEA, with primary focus on UKI, Nordics, Benelux, and France
Build and scale integrated regional programs, including field events, executive briefings, webinars, campaigns, and community initiatives
Partner closely with Sales to support pipeline generation, account-based initiatives, and strategic regional opportunities
Localize global messaging, positioning, and campaigns to ensure strong cultural, language, and market relevance across EMEA
Collaborate with Product Marketing to translate XBOW’s technical capabilities into compelling regional narratives, vertical use cases, and proof points
Work with Partners and Alliances to design and execute joint marketing programs in-region
Own regional event strategy, including industry conferences, owned events, executive roundtables, and partner-led activations
Coordinate with Content and Communications teams to support regional content needs, PR moments, and thought leadership opportunities
Manage regional marketing budgets, timelines, agencies, and vendor relationships
Define and track success metrics for EMEA marketing, including pipeline impact, engagement, and regional brand awareness
Act as the voice of EMEA internally, sharing market insights, customer feedback, and competitive intelligence

Requirements:

Strong experience in regional, field, or demand generation marketing, ideally in B2B SaaS or cybersecurity
Proven track record building and scaling marketing programs across multiple European markets
Experience partnering closely with Sales and GTM teams to drive measurable pipeline and revenue outcomes
Excellent project management and execution skills—you can own programs end-to-end and operate with high autonomy
Strong written and verbal communication skills, with the ability to adapt messaging for different countries and buying audiences
Comfort operating in a fast-growing, high-ambiguity startup environment
Highly collaborative mindset with the ability to influence across functions

Nice to have:

Experience marketing technical or developer-focused products (security, infrastructure, AI platforms)
Familiarity with EMEA security markets and buying motions, particularly in UKI, DACH, Benelux, Nordics, or France
Experience running partner, channel, or ecosystem marketing programs
Experience localizing campaigns across multiple languages and cultures
Background in early-stage or category-creation go-to-market environments

What we offer:

Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story
Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale
Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide

Additional Information:

Job Posted:
February 21, 2026

Employment Type:

Fulltime

Work Type:

Remote work

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