Regional Marketing Manager Job at Wishford Schools (Kent / South London)

Regional Marketing Manager

Wishford Schools

Location:
United Kingdom , Kent / South London

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

In an increasingly competitive market, a clear, differentiated and well-executed marketing plan is more critical than ever. Can you help us tell the stories of our fantastic prep schools in Kent and South London? We're looking for someone bursting with creative ideas, with high standards and expectations, and the organisational skills to manage multiple brands and projects simultaneously. If that sounds like you, let's have a chat! This is a newly created role. As part of our central support team, you'll report to the Group Head of Marketing, and work closely with the senior leaders and in-school marketing teams across your portfolio of schools. Your primary focus will be ensuring marketing activity is exciting, impactful and well-planned, reflects agreed key messages, and supports recruitment targets by driving enquiries. You'll split your time between thinking strategically and hands-on support – creating campaigns, writing copy and analysing impact and opportunity.

Job Responsibility:

Provide inspirational and encouraging leadership of the Marketing teams in the portfolio of schools to support delivery of recruitment targets
Devise, develop and implement the Marketing strategy, key selling messages and detailed marketing grids for each school in partnership with the senior leadership team and in-school marketing colleagues
Ensure all marketing activities are delivered in accordance with the strategy and meet our standards for quality and consistency
Work closely and collaboratively with colleagues throughout the schools and across the group
Develop, articulate and implement an overarching Marketing strategy, underpinned by detailed operational action plans
Ensure each school's key messages are clear, coherent and compelling, well-understood by the whole school community, and applied consistently in all forms of communication
Lead and support the in-school marketing team members, sharing knowledge and best practice and creating opportunities for professional development
Regularly evaluate the success of the marketing plans, initiating proactive interventions as appropriate, to meet agreed targets
Work collaboratively with colleagues across the Wishford group to ensure a fully aligned and joined-up approach
Support the schools with the effectively management of their marketing budgets
Keep the Senior Leadership Team and Directors fully updated on the effectiveness of marketing activity as measured by enquiries
Visit each school regularly to become a visible member of the school community, known to staff, pupils and parents
Grow and develop professional networks, being a visible ambassador for the schools and the group
Actively seek and incorporate feedback from current parents, prospective parents, joiners, non-joiners and feeder schools to guide future marketing strategies and action plans
Oversee the development of a clear brand proposition for each of the schools
Develop exciting and ambitious marketing plans to raise the profile of each school and ensure their attractions are known and understood by current and prospective parents
Ensure a consistently high quality across all marketing output
Analyse the local markets to refine the marketing plan for each school
Oversee the development and implementation of effective and dynamic communications strategies across print, social media and internal communications
Develop a PR strategy that promotes each school's strengths through the identification of opportunities for school leaders to contribute to the discussion of educational issues in local, national and international media
In conjunction with the schools and the group, implement and interpret data and research projects, including surveys of joiners and non-joiners to inform the marketing strategy

Requirements:

Educated to degree level or equivalent
Good understanding of the independent schools market
Strong commercial awareness and analytical skills
Excellent interpersonal skills and management of stakeholder relationships
Experienced marketeer with a strong understanding of branding, communications, digital, PR, advertising and branding
Track record of devising and implementing marketing strategies
Confident user of IT
Confident and motivational leader with a collegiate and collaborative approach
High level of tact and diplomacy
Highly motivated, forward thinking and eager to achieve
Strategic thinker, able to drive change and bring others along
Very high standards and expectations
Excellent communication skills, able to engage audiences internally and externally
Vision and creative flair with a strong eye for quality
Willingness to travel between the schools – own transport and driving licence
Values and promotes diversity and inclusion
A clear commitment to delivering best practice in safeguarding
Resilient and adaptable with a good sense of humour and the ability to cope with the excitements and challenges of working within an educational environment

What we offer:

Contributions to the school's Group Personal Pension scheme
Potential for school fee remission

Additional Information:

Job Posted:
May 04, 2026

Expiration:
May 11, 2026

Work Type:

On-site work

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