Regional Marketing Manager - Western Europe, HST

• Lead the portfolio profitability and drive portfolio rationalization where required
• Conduct market research and analysis to identify trends, opportunities, and challenges in the Western European HST market
• Develop and implement product marketing plans for Surfaces, Safe Patient Handling, and Stretchers product lines, including product launches, promotions, and campaigns
• Create and lead product content, including product descriptions, datasheets, and case studies
• Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements
• Act as second line support for local tender submission to ensure HST solutions are positioned in the best possible way
• Develop and distributor support tools and materials to ensure maximum effectiveness for distributor partners
• Work with install base data and the service organization to find opportunities for repair and upgrade for customers wishing to maintain their current fleets
• Handle regional marketing budget and ensure effective allocation of resources
• Develop and track key performance indicators (KPIs) to measure marketing performance and value
• Provide regular marketing reports and insights to partners, including sales, product management, and global marketing teams
• Collaborate with internal team members, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
• Develop and maintain relationships with external stakeholders, including customers, partners, and industry partners

• Bachelor's degree in Marketing, Business, or related field
• Minimum 5 years of experience in marketing, with a focus on B2B marketing and product marketing
• Consistent track record of success in developing and delivering marketing strategies that drive business growth and increase brand awareness
• Strong understanding of the Western European HST market and industry trends
• Excellent communication, project management, and analytical skills
• Ability to work independently and collaboratively as part of a global team
• Fluency in English, with proficiency in additional European languages a plus

Proficiency in additional European languages

• Support for Parents
• Continuing Education/ Professional Development
• Employee Heath & Well-Being Benefits
• Paid Time Off
• 2 Days a Year to Volunteer
• Professional development opportunities
• Pension
• High importance placed on work life balance
• 25 days annual leave (increasing with service)