Regional Marketing Manager - Western Europe, HST

• Develop and execute regional marketing strategies to achieve business objectives, aligned with global marketing initiatives
• Manage the portfolio profitability and drive portfolio rationalization where required
• Conduct market research and analysis to identify trends, opportunities, and challenges in the Western European HST market
• Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
• Develop and execute product marketing plans for Surfaces, Safe Patient Handling, and Stretchers product lines, including product launches, promotions, and campaigns
• Create and manage product content, including product descriptions, datasheets, and case studies
• Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements
• Act as second line support for local tender submission to ensure HST solutions are positioned in the best possible way
• Develop and distributor support tools and materials to ensure maximum effectiveness for distributor partners
• Work with install base data and the service organization to identify opportunities for repair and upgrade for customers wishing to maintain their current fleets
• Measure and analyze campaign performance, using data and insights to optimize future campaigns
• Manage regional marketing budget and ensure effective allocation of resources
• Develop and track key performance indicators (KPIs) to measure marketing performance and ROI
• Provide regular marketing reports and insights to stakeholders, including sales, product management, and global marketing teams
• Collaborate with internal stakeholders, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
• Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts
• Represent the company at industry events and conferences, as required

• Bachelor's degree in Marketing, Business, or related field
• Minimum 5 years of experience in marketing, with a focus on B2B marketing and product marketing
• Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness
• Strong understanding of the Western European HST market and industry trends
• Excellent communication, project management, and analytical skills
• Ability to work independently and collaboratively as part of a global team
• Fluency in English

Proficiency in additional European languages a plus

• Support for Parents
• Continuing Education/ Professional Development
• Employee Heath & Well-Being Benefits
• Paid Time Off
• 2 Days a Year to Volunteer