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Regional Marketing Manager - South East Asia

Singapore, Singapore · Job Posted March 26, 2025

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Job Description

As a Regional Marketing Manager you will oversee regional marketing strategies for South East Asia (SEA) and align with the SEA Go-To-Market team to deliver on quarterly and annual revenue targets. This role is primarily responsible for planning, orchestrating, and delivering regional marketing programs for delivering marketing generated pipeline. In this role, you will develop vertical and regional focused marketing programs by integrating 360 degree marketing campaigns across digital, content, and field marketing to capture and create demand. You will be responsible for amplifying the CleverTap brand through high-touch activations, events, PR, and ABM. In this role, you'll have an opportunity to define the SEA marketing strategy alongside sales leadership. You will own the regional marketing budget and will be responsible for driving the ROI. By driving the field marketing and in-region marketing-sales alignment strategy, you will be a critical leader in establishing best-in-class practices across the organization.

Job Responsibility

  • Oversee regional marketing strategies for South East Asia (SEA)
  • Align with the SEA Go-To-Market team to deliver on quarterly and annual revenue targets
  • Plan, orchestrate, and deliver regional marketing programs for delivering marketing generated pipeline
  • Develop vertical and regional focused marketing programs by integrating 360 degree marketing campaigns across digital, content, and field marketing to capture and create demand
  • Amplify the CleverTap brand through high-touch activations, events, PR, and ABM
  • Define the SEA marketing strategy alongside sales leadership
  • Own the regional marketing budget and drive the ROI
  • Drive the field marketing and in-region marketing-sales alignment strategy
  • Work cross-functionally to further implement and expand foundational marketing programs and processes
  • Build strong relationships across the organization and with cross-functional partners within SEA and the central marketing team
  • Own the entire SEA marketing business and build the demand strategy for the region
  • Own the Marketing pipeline number for SEA
  • Partner with India Sales leadership and the global Marketing team to develop and build scalable and predictable programs for the SEA market
  • Own the field marketing plan for the region
  • Work closely with Channels Org and Customer Success teams to drive Partner Marketing and Customer Marketing programs in the region
  • Serve as the region's voice for regional nuances and differentiators
  • Develop innovative integrated campaigns in partnership with the global demand gen team
  • Collaborate with the Global PR team to design and deliver PR communication for the region
  • Collaborate with Global Content Marketing to ensure regional representation on the global content calendar
  • Deliver demand generation metrics and OKRs
  • Travel regionally and interface directly with customers, prospects, and partners

Requirements

  • At least 10+ years experience in key marketing areas
  • B2B SaaS marketing experience
  • Bachelor's degree required
  • Proven credentials for pipeline generation strategy and execution
  • Should have worked closely with field sales and partnerships teams
  • Experience with digital marketing, events, account-based marketing (ABM)
  • Highly developed interpersonal and communication skills to work with and maintain long-term relationships with peers, customers, prospects, and influencers
  • Strong organizational skills coupled with the ability to formulate and communicate strategy
  • A self-starter with the ability to work independently and as part of a team
  • High aptitude for looking at problems as opportunities, and working cross-departmentally to create unique solutions to solve them for the benefit of the region and the company
  • Travel as and when required

Nice to have

  • Experience in the MarTech space
  • Experience in implementing bottoms-up SAL-focused regional marketing initiatives

What we offer

  • Be a part of a global growth stage startup
  • Work in a fast-paced, dynamic environment where your contribution matters
  • You are passionate about technology and its impact on the high growth mobile technology space
  • Innovate at scale, with learning opportunities
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