Regional Marketing Manager In-Center U.S. Job at FMS USA Fresenius Mgmt Services Inc (Lawrence)

Job Description

The primary purpose is to synchronize global strategy with local execution by coordinating strategic marketing projects, identifying market gaps, and ensuring the portfolio remains profitable and competitive. You will act as a key advisor to ensure that product positioning and value-based selling are consistent across both central and local teams. This individual plays a key role in the development and delivery of campaigns and initiatives that align with commercial growth objectives. This role requires a strong understanding of the healthcare market, customer needs, and product positioning. This role collaborates closely with cross-functional teams, including Sales, Clinical Education, and Communications, to ensure cohesive and effective messaging across multiple channels.

Job Responsibility

Synchronize global strategy with local execution by coordinating strategic marketing projects, identifying market gaps, and ensuring the portfolio remains profitable and competitive
Act as a key advisor to ensure that product positioning and value-based selling are consistent across both central and local teams
Play a key role in the development and delivery of campaigns and initiatives that align with commercial growth objectives
Collaborate closely with cross-functional teams, including Sales, Clinical Education, and Communications, to ensure cohesive and effective messaging across multiple channels
Plan and implement strategic marketing projects, setting joint objectives, KPIs and monitor progress
Manage and oversee value-based system selling, ensuring a streamlined process between In-Center marketing & local U.S. Marketing
Coordinate the upstream alignment of the portfolio and successfully identifies portfolio gaps and opportunities for alignment with Value Streams
Align with all IC value streams to promote a cohesive and unified approach across the market across the IC portfolio
Identify commercial growth opportunities together with US Commercial Leadership and contribute to strategic product positioning initiatives
Support in the development of local processes and initiatives by analyzing data, eliminating inefficiencies, and driving training sessions to achieve key outcomes
Review and evaluate current portfolio as well as mid- to long-term project pipeline together with In-Center leadership, value streams with respect to strategic fit, unmet market needs, profitability, growth potential, and risks
Participate in the early stages of key strategic IC projects, providing expert advice and approval guidance between local teams and IC value streams and balancing global strategy and local market needs
Offer coaching and mentoring at local levels for marketing campaigns, including segmentation and value-based messaging support
Support VS Product Marketing with information, guidance and market analysis and trends
Collaborate with team members to achieve shared objectives
Provide regular updates and progress reports between global & local. Offering operational support and troubleshooting
Ensure compliance with relevant regulations and standards
Support the creation, compilation, and presentation of local budgets
Support phase-in/phase-out plans in close collaboration with global value stream counterparts and other functional stakeholders
Support with the translation of product requirements for the US markets, ensuring that all requirements are understood within the Fresenius Marketing and Sales organizations, in addition to the external market
Support the development and execution of marketing plans that support product adoption across target customer segments. This includes cross-functional collaboration regarding in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, and reimbursement/market access initiatives

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field required
MBA or Master’s degree in a relevant field preferred but not required
5+ years of marketing experience, preferably in healthcare, medical devices, or chronic care sectors
Experience with patient or consumer-focused marketing, including content creation and campaign execution
Strong project management skills with the ability to juggle multiple priorities and meet deadlines
Excellent written and verbal communication skills
Ability to collaborate effectively across functions and with external partners
Analytical skills to assess campaign results and inform future strategy
Creative mindset with attention to detail and understanding of brand standards
Comfortable working independently in a fast-paced, mission-driven environment

What we offer

Medical, dental, and vision insurance
401(k) with company match
Paid time off
Parental leave
Potential for performance-based bonuses

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Regional Marketing Manager In-Center U.S.

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