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The Regional Marketing Manager, Digital & Communications, Rest of Asia (ROA) is responsible for leading digital, media, and brand communications across multiple markets in the ROA region, working in close partnership with country marketing managers. The role oversees above-the-line (ATL) marketing activities, including owned digital channels, paid media campaigns, content such as newsletters, and public relations, ensuring consistent and effective execution across markets.
Job Responsibility:
Lead digital, media, and brand communications across multiple markets
Oversee above-the-line (ATL) marketing activities
Act as primary regional liaison between global digital/brand teams and local teams
Localize and cascade global campaigns
Serve as region-level lead for creative and media agencies
Plan, manage, and optimize owned digital and social channels
Lead paid media at the regional level
Establish and manage regional CRM and communications channels
Build and embed best practices for digital, paid media, and communications
Own consolidated regional content and campaign calendars
Lead regional communications and PR coordination
Partner with the Global Brand Team
Manage agencies and one direct report
Ensure brand governance & communications
Lead quarterly and annual marketing reviews
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field
8+ years of experience in digital marketing and marketing communications
At least 4+ years in a regional role (APAC and/or Southeast Asia preferred)
Experience leading in-house digital and communications for a global brand based in APAC or agency experience managing a regional remit
People management experience
Demonstrated track record of leading regional brand communications
Strong writing and editing capability
Deep familiarity with key APAC and Southeast Asia digital platforms
Solid understanding of social and digital analytics
Proven experience in agency selection and management
Ability to lead through influence in a matrixed organization
Strong project management skills
Excellent communication, negotiation, and interpersonal skills
Fluent in English
Working knowledge of Thai is a plus
Experience within distribution, point-of-sale, or retail environments is an advantage
Nice to have:
Master’s degree
Working knowledge of Thai
Experience within distribution, point-of-sale, or retail environments