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Regional Marketing Manager (B2B SaaS)

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Randstad

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Location:
Malaysia , Kuala Lumpur

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

This is a strategic Regional Marketing Manager position acting as a sole contributor with a primary focus on the Malaysia market. You will be responsible for driving the brand's presence across the SEA region while ensuring the execution of high-impact marketing initiatives. This role requires a hybrid professional who can balance high-level strategy with hands-on content creation. You will manage specialized external agencies and work closely with regional partners to amplify the brand’s reach.

Job Responsibility:

  • Lead the branding and marketing strategy for Malaysia and the wider SEA region
  • Act as the primary point of contact for external agencies, specifically overseeing SEO initiatives and website optimization projects
  • Take a hands-on approach to content creation and email marketing
  • oversee the brand’s LinkedIn presence
  • Manage relationships with distribution partners to co-organize and execute events
  • Serve as a central hub for communication
  • Reinvigorate and monitor SEO and digital performance metrics

Requirements:

  • Minimum of 5–8 years of marketing experience, ideally with a background in B2B environments
  • Experience in SaaS or professional services is highly preferred
  • A mixture of agency and in-house experience is considered a significant advantage
  • Proven experience managing or coordinating marketing activities across SEA markets
  • Exceptional English communication skills are mandatory
  • Must be a strategic doer
  • Familiarity with managing SEO, website CMS, and digital marketing funnels
  • Bachelor Degree

Additional Information:

Job Posted:
May 11, 2026

Expiration:
June 15, 2026

Work Type:
Hybrid work
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