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XBOW is hiring a Regional Marketing Lead, DACH (EMEA) to own pipeline generation for the DACH region. This role is responsible for designing and executing regional marketing programs that drive demand, engage target accounts, and support revenue growth across Germany, Austria, and Switzerland. You’ll work closely with Sales, Partnerships, and the broader Marketing team to build pipeline using a mix of regional events, channel marketing, and account-based marketing, tailored to the DACH market.
Job Responsibility:
Own pipeline generation for the DACH region, aligned to EMEA revenue goals
Plan and execute regional events across DACH, including: XBOW-hosted events (dinners, roundtables, executive briefings) and Sponsored conferences and third-party events
Build and run account-based marketing (ABM) programs in close partnership with Sales, focused on priority DACH accounts
Develop and execute channel and partner marketing initiatives with regional partners and resellers to drive pipeline growth
Partner closely with Sales on regional planning, account targeting and program follow through
Localize messaging and campaigns to resonate with the DACH market, in collaboration with Global Campaigns, Brand and Product Marketing
Manage regional campaigns end-to-end, from strategy through execution and measurement
Track performance and report on pipeline created, pipeline influenced, and ROI
Continuously test, iterate, and optimize regional programs based on regional performance and feedback
Requirements:
5–8+ years of experience in B2B marketing, with a focus on field, regional, or demand generation marketing
Proven experience building and influencing pipeline in the DACH market
Hands-on experience with events, ABM, and channel/partner marketing
Strong cross-functional partner, especially with Sales and regional stakeholders
Comfortable owning goals, metrics, and reporting
Strong technical aptitude to represent XBOW and describe its products and services
Strong execution skills and ability to manage multiple initiatives simultaneously
Fluent in German and English (written and spoken)
Nice to have:
Experience in B2B SaaS, security, or technical products leveraged by developers
Familiarity with Salesforce, Marketo, Hubspot or similar CRM and marketing platforms
Experience working in distributed or international teams
Understanding of DACH buyer behavior and regional event ecosystems
What we offer:
Competitive salary, clear performance-based incentives, and equity package
Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale
Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide