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XBOW is hiring a Regional Marketing Lead, AMER to own pipeline generation for a dedicated region. This role is responsible for designing and executing regional marketing programs that drive demand, engage target accounts, and support revenue growth. You’ll work closely with Sales, Partnerships, and the broader Marketing team to build pipeline using a mix of regional events, channel marketing, and account-based marketing. This is a highly execution-oriented role with clear ownership and measurable goals.
Job Responsibility:
Own pipeline generation for the AMER region, with targets aligned to revenue goals
Plan and execute regional events, including: XBOW-hosted events (dinners, roundtables, meetups), Sponsored conferences and third-party events
Build and run account-based marketing (ABM) programs in partnership with Sales
Develop and execute channel and partner marketing initiatives to drive co-sourced pipeline
Partner closely with Sales on regional planning, account targeting, and event follow-up
Manage regional campaigns end-to-end, from strategy through execution and measurement
Track performance and report on pipeline created, pipeline influenced, and ROI
Continuously test, iterate, and optimize regional programs based on results
Requirements:
5–8+ years of experience in B2B marketing, with a focus on field, regional, or demand generation marketing
Proven experience building and influencing pipeline for a specific geographic region
Hands-on experience with events, ABM, and channel/partner marketing
Strong cross-functional partner, especially with Sales
Comfortable owning goals, metrics, and reporting
Strong execution skills and ability to manage multiple initiatives at once
Excellent written and verbal communication skills
Nice to have:
Experience in B2B SaaS, security, or technical products leveraged by developers
Familiarity with tools like Salesforce, Marketo, HubSpot, or similar marketing and CRM platforms
Experience in fast-growing or early-stage environments
What we offer:
Competitive salary, clear performance-based incentives, and equity package
Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale
Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide