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This role leads the execution of Heidi’s UKI marketing strategy, translating global positioning into work that is credible, local, and commercially effective. It owns day to day marketing for the region, partnering closely with sales and regional leadership to generate pipeline through focused campaigns, consistent brand presence, and rigorous events and partnerships.
Job Responsibility:
Execute the UKI marketing strategy in line with direction set by the Regional Marketing Director
Translate global positioning and messaging into locally relevant, credible execution
Act as the day to day marketing lead for UKI, working closely with sales and regional stakeholders
Partner closely with the Regional Marketing Director to plan priorities, sequencing, and investment
Work closely with sales to drive qualified pipeline and revenue impact
Execute regional campaigns across inbound and outbound channels
Support lead qualification, nurturing, and handover into sales
Track performance and share insights with regional and global teams
Deliver consistent regional brand presence across all channels
Support PR, media, and thought leadership activity in market
Contribute to content development including case studies, long form content, and executive messaging
Ensure all activity aligns with Heidi’s positioning as a trusted, evidence led healthcare partner
Plan and deliver regional events, conferences, and activations
Support flagship moments including conferences, round tables, and in person events
Work with partners, customers, and associations to extend reach and credibility
Work with internal marketing resources and external agencies across PR, creative, and events
Manage agency delivery against agreed briefs and priorities
Escalate risks, gaps, or opportunities to the Regional Marketing Director as appropriate
Requirements:
Strong marketing experience in healthcare, health tech, or regulated B2B markets
Experience supporting enterprise or complex sales environments
Comfortable working closely with sales and senior stakeholders
Able to balance strategic thinking with hands on execution
Organised, proactive, and comfortable operating in a scaling organisation
Excellent communication and stakeholder management skills
Nice to have:
Experience working with NHS, healthcare systems, or life sciences
Experience in AI, digital health, or enterprise SaaS
Experience working across multiple regions or markets