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Regional Marketing Lead

heidihealth.com Logo

Heidi

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

This role leads the execution of Heidi’s UKI marketing strategy, translating global positioning into work that is credible, local, and commercially effective. It owns day to day marketing for the region, partnering closely with sales and regional leadership to generate pipeline through focused campaigns, consistent brand presence, and rigorous events and partnerships.

Job Responsibility:

  • Execute the UKI marketing strategy in line with direction set by the Regional Marketing Director
  • Translate global positioning and messaging into locally relevant, credible execution
  • Act as the day to day marketing lead for UKI, working closely with sales and regional stakeholders
  • Partner closely with the Regional Marketing Director to plan priorities, sequencing, and investment
  • Work closely with sales to drive qualified pipeline and revenue impact
  • Execute regional campaigns across inbound and outbound channels
  • Support lead qualification, nurturing, and handover into sales
  • Track performance and share insights with regional and global teams
  • Deliver consistent regional brand presence across all channels
  • Support PR, media, and thought leadership activity in market
  • Contribute to content development including case studies, long form content, and executive messaging
  • Ensure all activity aligns with Heidi’s positioning as a trusted, evidence led healthcare partner
  • Plan and deliver regional events, conferences, and activations
  • Support flagship moments including conferences, round tables, and in person events
  • Work with partners, customers, and associations to extend reach and credibility
  • Work with internal marketing resources and external agencies across PR, creative, and events
  • Manage agency delivery against agreed briefs and priorities
  • Escalate risks, gaps, or opportunities to the Regional Marketing Director as appropriate

Requirements:

  • Strong marketing experience in healthcare, health tech, or regulated B2B markets
  • Experience supporting enterprise or complex sales environments
  • Comfortable working closely with sales and senior stakeholders
  • Able to balance strategic thinking with hands on execution
  • Organised, proactive, and comfortable operating in a scaling organisation
  • Excellent communication and stakeholder management skills

Nice to have:

  • Experience working with NHS, healthcare systems, or life sciences
  • Experience in AI, digital health, or enterprise SaaS
  • Experience working across multiple regions or markets
What we offer:
  • Equity from day one
  • £500 personal development budget
  • Dedicated wellness days
  • Birthday off
  • Hybrid environment with 3 days in the office

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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