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Regional Marketing Lead, EMEA

Finland, Helsinki · Job Posted May 03, 2026
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Job Description

As Regional Marketing Lead for EMEA, you oversee Supercell’s marketing and market development across the region, driving player acquisition, engagement, and brand growth in key markets including UK and France with a special focus on Germany. You’ll lead localized marketing activations, shape market strategies, and ensure Supercell’s presence feels deeply local, authentic, and player-first. You’ll help define regional priorities and ensure local efforts contribute meaningfully to Supercell’s broader goals and long-term vision. This role combines creative marketing leadership with strong market development expertise, balancing brand impact with measurable business results. Working closely with game marketing leads, partnership managers, global creative and localization teams, and central operations, you’ll deliver impactful in-market activations that bring Supercell’s games and communities to life. You’ll also lead media and partnership strategy across EMEA, building strong relationships with event organizers, gaming media, and key regional partners. In collaboration with the central Influencer Lead and Regional Influencer Manager, you’ll help grow and manage creator and influencer relationships to amplify Supercell’s voice. As a regional leader, you’ll ensure strong cross-functional alignment between local markets and global teams, translating global strategy into effective regional execution. You’ll also contribute to broader marketing and partnership planning, performance insights, and team development. You’ll build and lead a cross-functional team spanning localized marketing, media planning, influencer and event marketing, community, and partnerships.

Job Responsibility

  • Own regional marketing leadership for EMEA, connecting Supercell’s games with players through authentic, locally resonant marketing, partnerships, and activations
  • Work with Game Marketing Leads to align regional activities with each game’s overall marketing strategy and creative direction
  • Collaborate closely with EMEA and DACH game strategists / marketers to plan and execute in-market campaigns, events, and localized content initiatives
  • Lead activations in EMEA across media, influencers, events, and community
  • Identify and unlock regional marketing and partnership opportunities
  • Partner with the Head of International Marketing to shape regional priorities and ensure local efforts contribute to Supercell’s long-term growth goals
  • Plan, hire and manage a multi-functional and a multi-market team over time
  • Set and communicate clear goals, drive executional excellence, and cultivate a team culture rooted in Supercell’s values
  • Provide strategic mentorship and operational coaching
  • Develop and execute local media plans
  • Build and maintain partnerships with creators, influencers, media outlets, platforms, and event teams
  • Develop and deliver localized go-to-market and live service plans
  • Ensure all creative content and media activations are locally resonant, mobile-first, and globally consistent
  • Track and evaluate campaign performance across growth and brand KPIs
  • Collaborate with Marketing and Game Leadership to prioritize initiatives that drive progress toward Supercell’s 2027 strategic goals
  • Support regional community managers to capture and act on player feedback
  • Foster meaningful relationships with local gaming communities
  • Champion Supercell’s player-first philosophy through authentic storytelling, transparent communication, and strong creator partnerships
  • Use data and analytics to guide marketing decisions, measure campaign effectiveness, and identify opportunities for growth
  • Monitor market and genre trends, competitor activity, and cultural moments
  • Support budget and resource planning for regional initiatives
  • Coordinate with partnerships and operations on regional enhancements

Requirements

  • Proven success developing and executing marketing strategies that drive engagement and growth
  • Ability to lead through influence, build cross-functional alignment, and advocate effectively at global levels
  • Strong analytical mindset – confident using data to make decisions and evaluate performance
  • Deep understanding of EMEA markets, with sensitivity to cultural and linguistic nuances across key territories and a focus on Germany
  • Experience collaborating with multiple teams (e.g. marketing, creative, product, operations, community) across regions
  • Excellent communication, project management, and organizational skills
  • A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge
  • Passion for games and for building authentic connections between brands and players

Nice to have

Deeper knowledge and understanding of the German market

What we offer

  • Relocation support
  • Compensation and benefits structured with the employee in mind
  • Freedom and independence to succeed

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