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The Regional Marketing Execution Lead – East supports the Channel Marketing Manager focusing on Fragmented Trade in the region to drive shopper and channel management, campaign deployment, and new product management. This role is responsible for defining the channel strategy and picture of success for the AH Fragmented channel, deploying POSM to execute PICOS by micro-segments, and bringing to life both national and regional marketing programs in outlets. The position requires strong marketing acumen, data-driven decision-making, and the ability to work cross-functionally to ensure timely and impactful execution.
Job Responsibility:
Act as a thought leader and partner to the Sales organization
Define clear channel strategy for fragmented trade leveraging performance insights
Execute and maintain Picture of Success (PICOS) for key outlets and ensure activation of new outlets
Deploy and manage POSM inventory to ensure 100% utilization and optimize storage conditions
Operationalize brand initiatives (national and regional) and deliver post-activity reporting
Drive validation of POSM material quality and explore innovative POSMs to maintain leadership at Point of Sale
Support planning, coordination, and communication between Sales, Marketing, and agencies
Develop and share best practices across regions
Communicate and follow up on execution of Monthly Game Plan to the sales force
Ensure on-time and in-full execution of marketing campaigns as per SLA
Requirements:
University Degree in a Business area
3–5 years of Trade Marketing experience (frontline sales experience is a plus)
Strong knowledge of beverage products and trade marketing fundamentals (shopper, customer, channel)
Excellent stakeholder management and influencing skills
Strong communication skills (written and oral) with proficiency in Microsoft PowerPoint and Word
Ability to translate insights into actionable plans and deliver results under tight timelines
Strong analytical skills and project management capability
Knowledge of merchandising and Point of Purchase materials specification
Self-starter with high learning agility and determination