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The Regional Marketing Director is a strategic leader who has a passion for food & beverage, hospitality, and marketing. This leader is a key member of the Workplace Hospitality East Region Team. This role is responsible for driving the business forward through exemplary marketing initiatives and customer engagement programs. This individual will have the ability to think both creatively and strategically, while developing innovative, exciting, experience-driven solutions which continue to grow profitably and sell new business. Ability to communicate and work cross-functionally with a variety of teams, both internal and external, is paramount to the success of this role.
Job Responsibility:
Works in partnership with B2B team on the communications strategy, including briefing of necessary stakeholders
Gather relevant stories from the operations and culinary for use across social media channels, web site and case studies
Responsible for executing and implementing base business growth programs and strategies to improve participation and customer satisfaction
Ensures all promotions, applicable sales enablers and other initiatives are implemented across the accounts
Responsible for driving change, with focus on the culinary and hospitality excellence to drive customer participation and satisfaction
Works with RVP, VPO, District Managers and operations team to develop location specific plans to drive innovation and tracks the results
Interacts with clients and maintains effective client and customer relations at all levels of the organization
Looks for opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention
Ensures participation in Voice of the Consumer (VOC) and presents results at team meetings and CBRs
Manages a team of marketing managers and marketing champions within client organizations and districts
Ensures necessary training and support are provided to the account(s) and that standards are fully executed resulting in sustainable growth in sales, customer satisfaction and increased profits
Works collaboratively with Growth, Operations, Finance and Tech Teams and the broader Field Marketing team
Participates in the contract re-bid/extension process for their account
Assists Growth team with new and proactive retention efforts
Works collaboratively with the Operations Teams to develops CBRs, case studies and “tour ready” locations
Requirements:
A minimum of 10+ years of marketing or food service management experience, with a proven record of success and effective performance
A bachelor’s degree in marketing, business, or hospitality management is highly preferred
Experience in contracted dining service and account management is a plus
Demonstrated ability to think creatively and strategically
Experience or proven track record to work optimally in a fast-paced environment with internal and external partners
Must have strong written and verbal communication skills
Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills
Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills
Must be able to efficiently utilize social media and understand digital marketing
Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives
Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint
Must be a team-player with a can-do attitude
Requires people management experience for 5+ direct reports
80%+ travel
Nice to have:
Proficient knowledge of Canva and/or Adobe InDesign is preferred
What we offer:
medical
dental
vision
work/life resources
retirement savings plans like 401(k)
paid days off such as parental leave and disability coverage
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